Sponsored Content Profiles for Live Event Ad Insertion
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional multimedia service providers struggle to effectively target specific user demographics for sponsored content insertion during live events due to limitations in digital signaling, leading to inefficient impression-based campaigns that lack the capability to insert advertisements into specific pieces of multimedia content in real-time.
Innovation Solution
A computing system generates a sponsored content profile for future live multimedia broadcasts, allowing dynamic insertion of targeted advertisements based on user viewing parameters and content characteristics, enabling precise delivery of sponsored content during live events.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional digital signaling is used for sponsored content insertion, then the system is simple to implement, but the capability to target specific user demographics and insert advertisements into specific multimedia content in real-time is lost
Solution Approach 1:
The system generates sponsored content profiles in advance of live events, pre-processing and organizing sponsored content items before they are needed. This preliminary action enables real-time targeted delivery without adding complexity during the live broadcast moment.
Solution Approach 2:
The patent introduces a computing system that acts as an intermediary between sponsored content providers and users. This intermediary generates profiles, receives requests, and delivers targeted content, separating the complexity of targeting logic from the simple digital signaling infrastructure.
2Productivity
If impression-based campaigns are used, then the system is easy to operate, but the effectiveness of sponsored content delivery is reduced
Solution Approach 1:
The system receives sponsored content requests from user devices that include viewing parameters, creating a feedback loop. This feedback enables the system to match users with relevant sponsored content based on what they are actually viewing, improving delivery effectiveness while maintaining automated operation.
Solution Approach 2:
The system transitions from static impression-based campaigns to dynamic real-time delivery. Sponsored content is selected and delivered based on current viewing conditions and user characteristics, making the system adaptive without requiring manual operation.
3Manufacturing precision
If real-time sponsored content insertion is implemented, then the relevance of advertisements is improved, but the system complexity increases
Solution Approach 1:
By generating sponsored content profiles in advance and organizing sponsored content items before live events, the system prepares all necessary data structures and matching logic beforehand. This preliminary preparation enables precise real-time matching without adding complexity during the actual delivery moment.
Solution Approach 2:
The system creates simplified representations (profiles) of both multimedia content and sponsored content items. These copies contain essential matching parameters that enable precise targeting through simple parameter comparison rather than complex analysis of the actual content.
Data Source
AI summary
Content information descriptive of a future broadcast of live multimedia content is obtained. The content information comprises a plurality of content parameters associated with the live multimedia content. Based on the content information, a sponsored content profile is generated for the future broadcast of the live multimedia content. The sponsored content profile is indicative of a plurality of sponsored content items to be provided during the future broadcast of the live multimedia content. The sponsored content profile is accessed based on a sponsored content request received from a user device. The sponsored content request comprises one or more viewing parameters associated with content being viewed at the user device. A first viewing parameter is equivalent to a first content parameter. Based on the sponsored content profile, a first sponsored content item of the plurality of sponsored content items is provided to the user device.