Sponsored Keyword Detection in Voice Calls
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Solution Overview
Problem
Existing technologies lack an effective method to incentivize users to discuss and promote consumer products during voice communications, failing to create sustained brand awareness and loyalty through keyword-based programs.
Innovation Solution
A server system that identifies and transmits sponsored keywords to communication devices during voice calls, rewarding users with benefits when these keywords are spoken, using speech recognition to monitor and analyze voice traffic for keyword occurrence, and adjusting keyword presentation based on user profiles and call context.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If sponsored keywords are transmitted to communication devices during voice calls, then brand awareness and publicity are enhanced, but system complexity and monitoring requirements increase
Solution Approach 1:
A server computer acts as an intermediary between vendors and communication devices. The server receives information about voice calling activity, selects appropriate sponsored keywords, transmits them to communication devices, and monitors for keyword usage. This intermediary approach enables brand awareness enhancement without requiring complex systems within individual communication devices.
2Productivity
If voice traffic is monitored to detect keyword occurrence, then keyword-based incentives can be provided, but privacy concerns and monitoring complexity increase
Solution Approach 1:
The patent extracts only the specific sponsored keywords from voice traffic for monitoring purposes, rather than analyzing entire conversations. The server computer monitors voice traffic specifically for the occurrence of transmitted sponsored keywords, allowing incentive provision while minimizing privacy intrusion by focusing only on predetermined promotional terms.
3Loss of information
If multiple keywords are transmitted and monitored, then brand promotion effectiveness increases, but false positive detection and abuse risk increase
Solution Approach 1:
The server computer provides feedback by sending confirmation messages when sponsored keywords are detected in voice traffic. The system transmits sponsored keywords, monitors for their occurrence, and provides feedback through confirmation messages indicating successful keyword usage. This feedback mechanism helps verify genuine promotion effectiveness while allowing for verification and abuse prevention.
Data Source
AI summary
A server computer is provided comprising a processor, a memory, and an application stored in the memory that, when executed by the processor, identifies at least one keyword based on one of a first communication device and a second communication device and transmits the at least one keyword to the first communication device. The server computer also analyzes a voice traffic between the first communication device and the second communication device to determine whether the at least one keyword occurs in the voice traffic. When the at least one keyword is determined to occur in the voice traffic, the server computer sends a confirmation message to the first communication device.