Sponsorship Junction Platform for Physical Trigger Attribution
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Solution Overview
Problem
Current technologies lack an efficient method for providing customizable brand experiences across various platforms, particularly in mobile devices, and fail to effectively integrate physical triggers with digital marketing campaigns.
Innovation Solution
A computer-implemented method that establishes a sponsorship junction using a server-based platform, allowing audience providers and sponsoring brands to define trigger-monitorable activities, associate rewards, and relay triggers to end-users, utilizing physical triggers for interaction and conversion events.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a server-based platform establishes a sponsorship junction involving trigger-monitorable activities, then personalized brand experiences and user engagement are improved, but device complexity and system integration requirements increase
Solution Approach 1:
The patent introduces a server-based platform as an intermediary that establishes sponsorship junctions between brands and users. This platform mediates the complex interactions by centralizing the management of trigger-monitorable activities, reward associations, and conversion tracking. The platform receives triggers from various sources, monitors activities, and relays information between sponsors and audience providers, thereby enabling personalized brand experiences without requiring direct complex integration between all system components.
2Productivity
If physical triggers are integrated with digital marketing campaigns, then user engagement and conversion attribution are improved, but measurement and detection difficulty increase
Solution Approach 1:
The patent implements a feedback mechanism where the server-based platform receives triggers from physical interactions, monitors the associated digital activities, and provides conversion attribution information back to sponsors. The system tracks whether triggered activities lead to desired conversions and relays this feedback information. This closed-loop feedback system enables accurate conversion attribution by continuously monitoring and measuring the relationship between physical triggers and digital campaign outcomes, thereby reducing measurement difficulty.
3Reliability
If multiple audience providers and sponsoring brands are coordinated through a unified platform, then sponsorship mechanism effectiveness is improved, but device complexity increases
Solution Approach 1:
The patent creates a universal server-based platform that serves multiple audience providers and sponsoring brands simultaneously. This single platform performs multiple functions: establishing sponsorship junctions, managing trigger monitoring, associating rewards with activities, tracking conversions, and relaying information between various participants. By consolidating these diverse functions into one multi-functional system, the patent improves sponsorship mechanism effectiveness while avoiding the need for separate complex systems for each sponsor or audience provider.
Data Source
AI summary
A computer-readable medium that, when executed on a server, establishes processes for providing a brand sponsorship environment, the processes including providing a computer-implemented platform establishing a sponsorship junction involving, in case 1, a set of trigger-monitorable activities defined by a set of sponsoring brands or, in case 2, a subset of the trigger-monitorable activities defined by the set of sponsoring brands.