Sponsorship Junction Platform for Physical-Digital Trigger Integration
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Solution Overview
Problem
Current technologies fail to effectively provide customizable brand experiences across various platforms and devices, particularly in mobile environments, due to limitations in integrating physical and digital triggers and rewards systems.
Innovation Solution
A computer-implemented method and platform that establishes a sponsorship junction, allowing brands to define trigger-monitorable activities and rewards, and associates these with end-user actions, using a server-based system to manage and relay triggers and rewards across devices, including physical and digital interactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a server-based platform is implemented to integrate physical and digital triggers, then the ability to provide customizable brand experiences is improved, but the system complexity increases
Solution Approach 1:
The patent introduces a server-based platform that acts as an intermediary between physical triggers (sensors, devices) and digital rewards (software services, content). This mediator coordinates the complex interactions between multiple components including trigger detection, reward selection, and delivery across different devices and platforms, thereby managing system complexity while enabling versatile brand experiences.
2Ease of operation
If multiple trigger types and reward mechanisms are integrated, then user engagement is enhanced, but the ease of operation decreases
Solution Approach 1:
The platform is designed with universal interfaces that can handle multiple types of triggers (physical sensors, digital inputs) and various reward mechanisms (software services, content delivery, notifications) through a unified architecture. This multi-functional design allows the system to operate seamlessly across different devices and platforms without requiring users to understand the underlying complexity, thereby enhancing ease of operation while maintaining high user engagement.
3Measurement precision
If real-time trigger monitoring and reward delivery is implemented, then conversion attribution accuracy is improved, but the energy consumption increases
Solution Approach 1:
The system implements periodic polling and event-driven architectures where triggers are monitored at optimized intervals rather than continuously. The server platform receives and processes trigger events asynchronously, delivering rewards only when conversion conditions are met. This periodic and event-based approach maintains high measurement precision for conversion attribution while significantly reducing energy consumption compared to continuous real-time monitoring.
Data Source
AI summary
A computer-implemented method of providing a brand sponsorship environment includes providing a computer-implemented platform establishing a sponsorship junction involving, in case 1, a first set of trigger-monitorable activities defined by a set of audience providers or, in case 2, a second set of trigger-monitorable activities defined by a set of sponsoring brands, or, in case 3, both the first set and the second set of trigger-monitorable activities.