Stadium Vendor Route Optimization via Demand Analysis
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Solution Overview
Problem
Current route determination methods for vendors in stadiums are based on experience, leading to opportunities for spectators to miss purchases and vendors to miss sales, as they do not optimize routes based on demand levels.
Innovation Solution
A route determination apparatus that collects spectator preference information, calculates demand levels for each seating block, and adjusts vendor routes to prioritize high-demand areas while preventing vendor concentration in specific cells to avoid communication congestion.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If vendors determine routes based on individual experience, then the system is simple and easy to operate, but sales opportunities are lost and productivity decreases
Solution Approach 1:
The system automatically determines optimal routes for vendors based on collected preference information and demand levels, eliminating the need for manual route planning by vendors. The route determination apparatus self-service functionality assigns routes based on data-driven demand patterns, improving sales opportunities without requiring complex manual coordination.
Solution Approach 2:
The system collects preference information from spectators and uses this feedback to dynamically determine vendor routes. By continuously monitoring and using spectator preferences to adjust routing decisions, the system optimizes sales opportunities while maintaining operational simplicity through automated feedback loops.
2Productivity
If vendors move through high-demand areas, then product sales increase, but communication congestion occurs in specific cells
Solution Approach 1:
The system determines different routes for different vendors based on local demand patterns in specific seating blocks. By assigning vendors to different paths through high-demand areas rather than all vendors taking the same route, the system maximizes sales opportunities while distributing communication traffic to prevent congestion in specific cells.
Solution Approach 2:
The system segments the stadium seating area into multiple blocks and assigns different route segments to different vendors based on demand levels in each block. This segmentation allows multiple vendors to operate simultaneously in high-demand areas without all vendors concentrating in the same cell, thereby reducing communication congestion while maintaining high sales productivity.
Data Source
AI summary
According to an aspect of the present invention, there is provided a route determination apparatus that has one or more processors that execute a process including: collecting preference information relating to preferences of spectators at an event held at a facility; calculating, from the collected preference information, a demand level for a vendor of products in each seating block in the facility; determining, on the basis of the demand level in each seating block, a route along which the vendor is to move; and adjusting the route such that a position of the vendor moving along the determined route satisfies a predetermined condition.