Staggered Click-to-Connect Ad Delivery for Network Load Management
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Solution Overview
Problem
Current click-to-connect and two-way advertisement campaigns often result in a surge of simultaneous connection requests, overwhelming communication networks and leading to bandwidth consumption and potential connection failures, which can deter user engagement.
Innovation Solution
The system sequences and randomizes the rendering of selectable elements in click-to-connect advertisements using stochastic random sampling aligned with VoIP statistical models to manage user interactions, ensuring that only a subset of users receives interactive elements at specific times, thereby controlling network load.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If click-to-connect advertisements are distributed to multiple recipients simultaneously, then user engagement and advertisement reach are improved, but network bandwidth consumption increases and connection requests may fail
Solution Approach 1:
The patent implements periodic action by distributing advertisement campaigns in staggered time intervals rather than simultaneously. The system controls the timing of advertisement delivery to different user groups, creating periodic pulses of network traffic that prevent bandwidth overload while maintaining broad advertisement reach over time.
Solution Approach 2:
The patent applies segmentation by dividing the recipient population into multiple subgroups and delivering advertisements to each subgroup at different times. This segmentation of the user base allows the system to maintain high overall reach while limiting the number of simultaneous connection requests to manageable levels that prevent network overload.
2Ease of operation
If multiple users engage click-to-connect elements simultaneously, then user interaction and campaign effectiveness are improved, but connection request failures increase due to network burden
Solution Approach 1:
The system uses periodic action to schedule user interactions with click-to-connect elements across different time periods. By controlling when different user groups can engage with the advertisement, the system maintains ease of operation for each user while ensuring that aggregate connection requests do not overwhelm the network, thus preserving reliability.
Solution Approach 2:
The patent implements dynamics by making the advertisement delivery system adaptive and flexible. The system dynamically adjusts the timing and distribution of advertisements based on network conditions and user behavior patterns, allowing optimal user interaction while preventing connection failures through real-time modulation of delivery rates.
3Stability of the object's composition
If connection requests are rejected to manage network load, then network stability is maintained, but user interest in click-to-connect campaigns is lost
Solution Approach 1:
The patent applies preliminary action by proactively managing advertisement delivery schedules before network overload occurs. Instead of rejecting connection requests after they are generated, the system预先 controls the timing and distribution of advertisements to prevent excessive connection requests from forming in the first place, thereby maintaining both network stability and user interest.
Solution Approach 2:
The system converts the potential harm of rejected connection requests into a benefit by using the same network load management mechanisms to enhance user experience. By controlling advertisement delivery timing, the system ensures that when users do engage with click-to-connect elements, their requests are more likely to succeed, transforming what would have been rejected requests into successful connections that maintain user interest.
Data Source
AI summary
A system and method for advertising are disclosed. In an aspect, a method comprises rendering a content to a plurality of users, the content having a time duration, rendering a first selectable element associated with the content to a first one of the plurality of users at a first time during the time duration of the rendered content, and rendering a second selectable element associated with the content to a second one of the plurality of users at a second time during the time duration of the rendered content, wherein the second time is different from the first time and the first selectable element is not rendered to the first one of the plurality of users while the second selectable element is rendered to the second one of the plurality of users.