State-Based Ad Delivery for Audio-Visual Players
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Solution Overview
Problem
Current video streaming services do not offer a listen-only mode, resulting in users being interrupted by video-centric advertisements when trying to enjoy audio content like talk shows or news segments, as they are streamed with video frames, which can be irrelevant and disrupt the user experience.
Innovation Solution
A system and method that detect the operational state of an audiovisual player on a client device, distinguishing between foreground and background states to deliver contextually relevant advertisements, allowing for audio-only ads to be served during listen-only modes, thereby enhancing user experience and increasing ad inventory value.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If video-centric advertisements are delivered to users in listen-only mode, then ad inventory is utilized, but user experience deteriorates due to irrelevant audio and video frames disrupting the listening experience
Solution Approach 1:
The patent applies local quality by delivering different advertisement formats to different usage contexts: video-centric ads are delivered when the application is in foreground mode with visual display, while audio-only ads are delivered when the application is in background mode for listen-only consumption. This resolves the contradiction by making ad content locally adapted to the specific usage context, utilizing ad inventory effectively while avoiding disruption to the user experience in listen-only mode.
2Ease of manufacture
If the same broadcast programs and advertisements are streamed to end users in background mode, then implementation is simple, but ad relevance deteriorates as video frames become irrelevant without visual presentation
Solution Approach 1:
The patent applies dynamics by making the advertisement delivery system adaptive to changing application states. The system dynamically detects whether the audiovisual player application is in foreground or background mode and adjusts the advertisement format accordingly. This resolves the contradiction by implementing a dynamic decision framework that maintains ad context relevance while keeping the overall implementation relatively simple through state-based logic.
3Adaptability or versatility
If video-centric advertisements including audio and video frames are delivered, then comprehensive ad content is provided, but adaptability deteriorates as the ads cannot be appropriately adjusted for listen-only mode
Solution Approach 1:
The patent applies preliminary action by having the system proactively detect the application's operational state (foreground or background mode) before delivering advertisements. This allows the system to pre-determine the appropriate ad format based on the detected state, resolving the contradiction by establishing a preliminary state-based framework that enables ad format adaptability while managing system complexity through proactive state detection rather than reactive adjustments.
Data Source
AI summary
Aspects of the subject disclosure may include, for example, a device having a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations including: receiving an operational state of an audiovisual player of a client device, wherein the operational state comprises a foreground operational state or a background operational state; and sending an ad placement request comprising the operational state to a decision server for a content request for advertisement content. Other embodiments are disclosed.