State Information Transfer for Consistent Web Transaction Styles
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
During online shopping, the change in presentation style when transferring transaction data from one website to another can lead to user distrust and increased abandonment of transactions due to the radical change in data presentation, affecting the perceived integrity and security of the purchase.
Innovation Solution
A method that preserves and presents the style information from the referring site to the nominated site by transferring both data and style information using XML template files and XSLT processes, ensuring a consistent user experience and maintaining transaction integrity through digital signatures.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If transaction data is transferred from one website to another during payment procedures, then the payment transaction can be processed, but the presentation style changes radically causing user distrust and transaction abandonment
Solution Approach 1:
The patent applies the copying principle by transferring not only transaction data but also style information (CSS, layout templates, branding elements) from the referring website to the nominated website. This creates a visual copy of the original site's presentation style, allowing users to recognize the familiar interface and maintain trust during the payment process, thereby resolving the contradiction between transaction processing and user experience consistency
Solution Approach 2:
The patent introduces style information as an intermediary element that mediates between the referring website and the nominated website. This intermediary layer of presentation style bridges the gap between different websites, ensuring that users experience a consistent visual interface even when transitioning between sites, thus maintaining user trust while enabling transaction processing
2Reliability
If only transaction data is transferred between websites, then data transfer is simple, but the change in presentation style causes users to lose faith in the integrity and security of the purchase
Solution Approach 1:
The patent merges transaction data with style information into a unified data transfer package. By combining these two elements that are transferred together from the referring website to the nominated website, the system maintains visual consistency while processing transactions, thereby enhancing perceived security without significantly increasing complexity
Solution Approach 2:
The style information serves multiple functions simultaneously: it maintains visual consistency, builds user trust, provides branding recognition, and ensures interface familiarity. This multi-functionality allows a single additional data element to address multiple aspects of user confidence without proportionally increasing system complexity
3Adaptability or versatility
If the nominated site uses its own house style for presenting transaction data, then the site maintains its branding, but the user experience changes radically and transactions may be abandoned
Solution Approach 1:
The patent applies dynamics by making the presentation style adaptive rather than static. The nominated website dynamically adjusts its interface to match the referring website's style during the transaction process, then can revert to its own branding afterward. This dynamic adaptation allows the system to prioritize user trust during critical transaction moments while maintaining branding flexibility overall
Data Source
AI summary
The invention concerns a method of sharing state information. In the method, data presented to a user from a template file of a referring site of a distributed computer network is presented to the user in a style dictated by the referring site. During interaction between the user and the referring site, user entered data is captured at the referring site where it is used to modify data of the template file as part of a transaction. At a point in the transaction at which it is desired or required to transfer transaction data to a nominated site to further process the transaction, state information comprising both data from the template file and style data concerning the style of the referring site are transferred by the referring site to the nominated site. Thereafter, the nominated site when continuing processing of the transaction utilises the style data of the referring site.