Stateless Cookie Operations Server for Real-Time Web Analytics
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current web analytics management is cumbersome and lacks control, particularly for marketers and IT departments, due to the complexity of updating code for web analytics, and there are concerns about privacy and data regulation with third-party vendors, leading to inefficiencies and potential breaches in data management.
Innovation Solution
A stateless cookie operations server system that processes name-value pairs and performs operations on cookie data files, allowing real-time management and control of data collection, along with a privacy management system (PMS) that monitors and regulates data flow, blocks unauthorized data transmission, and provides a dashboard for users to manage privacy settings.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If web analytics code is updated to measure different features, then data collection capability is improved, but the process becomes tedious and challenging requiring IT department intervention
Solution Approach 1:
The patent introduces a cookie operations server as an intermediary component that handles cookie management and data collection operations. This server acts as a mediator between the web analytics code and the data collection process, allowing marketers to update measurement features without directly modifying complex code structures. The server processes cookie operations centrally, simplifying the update process and reducing the need for IT department intervention.
2Adaptability or versatility
If multiple web analytics vendors and advertisers use custom computer code, then data collection functionality is enhanced, but the complexity of managing and modifying code increases
Solution Approach 1:
The patent implements a universal cookie operations server that handles multiple types of data collection operations through a single standardized interface. This server can process various cookie operations (setting, reading, deleting, blocking) for different analytics vendors and advertisers without requiring separate custom code management for each vendor. The server provides multi-functional capabilities that simplify code management while maintaining enhanced data collection functionality.
3Productivity
If third-party vendors collect analytics data, then web analytics capability is improved, but privacy concerns and data regulation compliance issues arise
Solution Approach 1:
The patent incorporates feedback mechanisms that allow the cookie operations server to monitor and regulate data collection activities. The server can receive instructions to block specific cookie operations or data transmissions based on privacy policies and regulatory requirements. This feedback loop enables real-time compliance checking and allows the system to adjust data collection behavior to prevent privacy violations and potential data breaches while maintaining web analytics capability.
4Speed
If cookie data is stored and processed, then real-time tracking capability is improved, but data management and privacy control become more complex
Solution Approach 1:
The patent extracts cookie data management operations from the client-side browser environment and relocates them to a centralized cookie operations server. This extraction allows real-time processing of cookie data without requiring complex local data management systems. The server handles data storage, processing, and privacy control centrally, simplifying the overall system architecture while enabling real-time tracking capabilities through efficient server-side operations.
Data Source
AI summary
A stateless cookie operations server machine can provide real-time, actionable, user-specific tracking abilities in the collection of impressions and user interactions with a company's digital properties. The client-side code (e.g., in a web browser) may load an image element configured with parameters and a hyperlink (e.g., URL) that causes name-value pairs to be sent as parameters, along with a cookie data file, to a remote server. The remote server may process the parameters and perform operations based on both the value and the name of the name-value pairs. Mathematical and/or other operations may be performed on the parameters and the results saved into the appropriate cookie data file. The server sends the update cookie data file and any requested content (e.g., a transparent image pixel, or other information) back to the client-side device. As a result, the client-side application may use the information in the updated cookie data file to perform one or more web analytics and personalization functions on a real-time, user-specific, actionable basis.