Statement Credit Campaign Management via Transaction Handler
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Solution Overview
Problem
Small and medium-sized businesses face challenges in setting up and managing statement credit campaigns due to high setup costs, inflexibility, and difficulty in targeting specific customers, limiting their ability to use monetary incentives effectively.
Innovation Solution
A computer-implemented method allowing merchants to independently create and manage statement credit campaigns, enabling them to define qualifying purchases, activate incentives, and offload processing to transaction handlers, with features like direct trigger receipt from account holders or merchants, and flexible activation/deactivation of incentives.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If merchants use traditional statement credit campaigns, then large merchants can effectively use monetary incentives, but small and medium-sized businesses face high setup costs and complexity that bar them from using this type of incentive
Solution Approach 1:
The patent introduces a transaction handler as an intermediary that manages and processes statement credit campaigns on behalf of merchants. The transaction handler receives campaign parameters from merchants, handles the complex matching of purchases to incentives, and processes statement credits automatically. This intermediary absorbs the setup and operational complexity, allowing small and medium-sized merchants to use statement credit campaigns without bearing the full burden of system complexity.
Solution Approach 2:
The system enables automated self-service processing where the transaction handler automatically matches qualifying purchases to statement credit incentives without requiring manual merchant intervention. The system autonomously handles campaign activation, purchase qualification verification, and credit issuance based on pre-configured parameters, reducing the operational burden on merchants of all sizes.
2Productivity
If merchants set up statement credit campaigns through traditional methods, then campaigns can be administered, but the effort and cost required effectively limits such campaigns to large merchants or large product manufactures
Solution Approach 1:
The transaction handler serves as an intermediary that assumes the time-consuming tasks of campaign administration. It automatically receives campaign setup parameters from merchants, handles real-time purchase matching, and processes statement credits without requiring merchant personnel to spend time on these administrative tasks. This significantly reduces both the setup time and ongoing administration effort for merchants.
Solution Approach 2:
The system allows merchants to pre-configure campaign parameters in advance through simplified interfaces. The transaction handler then automatically executes the campaign based on these pre-set parameters, eliminating the need for time-consuming manual processing during campaign execution. This preliminary configuration approach reduces both setup time and administrative burden.
3Stability of the object's composition
If traditional statement credit campaigns are used, then campaigns can be established, but they are generally inflexible as to changes in the types of products, services, or effective time period
Solution Approach 1:
The patent implements a dynamic campaign configuration system where merchants can modify campaign parameters such as product types, services, and effective time periods at any time during the campaign lifecycle. The transaction handler automatically processes these changes and adjusts the matching criteria in real-time, allowing campaigns to adapt to changing business needs while maintaining stable operation throughout.
Solution Approach 2:
The transaction handler provides a universal platform that handles multiple types of statement credit campaigns with different parameters, products, and time periods through a single system. This multi-functional approach allows the same infrastructure to support diverse campaign configurations, enhancing flexibility while maintaining system stability through standardized processing.
4Ease of operation
If merchants use one-size-fits-all system for statement credit campaigns, then campaigns can be implemented, but it severely limits the merchant's use of such campaigns and prevents dynamic targeting
Solution Approach 1:
The system enables merchants to define specific targeting criteria for different customer segments, products, or services within the same campaign framework. The transaction handler processes these localized targeting rules and applies them appropriately to each transaction, allowing merchants to dynamically target specific customer groups or product categories while maintaining ease of operation through standardized interfaces.
Solution Approach 2:
The campaign system dynamically adjusts targeting parameters based on real-time data and merchant preferences. Merchants can activate or deactivate specific targeting criteria as needed, and the transaction handler automatically applies the appropriate filters to determine campaign eligibility. This dynamic approach enables flexible targeting while maintaining operational simplicity through automated processing.
Data Source
AI summary
An advertised incentive system receives advertised incentive configuration information provided by a merchant. The advertised incentive configuration information defines the content of advertised incentive banners. The advertised incentive banners are provided as needed to merchants to display on the merchant's website. Advertised incentive registration information is received from an account holder after the account holder interacts with the advertised incentive banner. Transaction information is received that contains a qualified purchase made by the account holder. The advertised incentive registration and the qualified purchase are matched. A statement credit is issued against the account holder's account and a debit is issued against the merchant's account in the amount of the statement credit.