Static Image to Dynamic Content Conversion System

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Solution Overview

Problem

Static image online content, such as advertisements, often has fixed dimensions or ratios that make it difficult to serve effectively across various online publications, leading to issues like incomplete display, distortion, or failure to serve, as they do not match the required pixel dimensions or ratios of online real estate, limiting their visibility and engagement potential.

Innovation Solution

A computer-implemented method and system that converts static image content into dynamic content by analyzing image characteristics, determining dynamic content characteristics, and generating HTML content with varying dimensions, orientations, and animations, allowing for flexible and engaging presentation across different online platforms.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If static image content with fixed dimensions is used, then the content maintains its original quality and integrity, but it cannot be effectively served across various online publications with different real estate requirements

Engineering Contradiction:
Improveadaptability to different online real estate formatsVSAvoidimage dimension precision
Core Design Contradiction:
Adaptability or versatilityVSManufacturing precision

Solution Approach 1:

The patent converts static images into dynamic content that can adapt its dimensions and format based on the target real estate requirements. The system generates multiple versions of the same content with different dimensions and orientations, allowing the content to dynamically match various publication formats without distortion or cropping.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes key parameters of the content including dimensions, orientation, and format while maintaining the core visual information. By generating content in multiple parameter variations (different widths, heights, and aspect ratios), the system enables the same content to be served across diverse real estate specifications.

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If static images are converted to dynamic content with multiple dimensions and animations, then the content can be served across various online publications, but the complexity of content creation and management increases

Engineering Contradiction:
Improvecontent format flexibilityVSAvoidcontent conversion system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary conversion of static images into multiple dynamic content versions in advance, storing them for future use. By pre-generating content in various formats and dimensions, the system eliminates the need for real-time conversion during content serving, reducing operational complexity while maintaining high adaptability.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system creates multiple copies of the same content in different formats and dimensions. Rather than managing a single complex dynamic version, the system generates simplified copies tailored to specific real estate requirements, making content management more straightforward while achieving format flexibility.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS11308262B2Systems and methods for converting static image online content to dynamic online content
Publication Date: 2022.04.19 GOOGLE LLC
  • US11308262B2 patent drawing
  • US11308262B2 patent drawing
  • US11308262B2 patent drawing

AI summary

A content conversion computer system for converting static image content to dynamic content includes a memory for storing data and a processor in communication with the memory. The processor is configured to receive a static image content having a plurality of image characteristics, analyze the static image content to determine the plurality of image characteristics, determine a plurality of dynamic content characteristics used for converting the static image content to a dynamic content, and generate the dynamic content based upon the image characteristics and the dynamic content characteristics.