Dynamic Advertisement Generation Using Parameter-Driven Animation
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current dynamic UAC advertisement generation methods rely on external dynamic material libraries that limit application scenarios and can damage the consistency of the original advertisement style, leading to poor delivery effects and inefficient generation processes.
Innovation Solution
An advertisement generation method that automatically generates dynamic advertisements by utilizing content from the original advertisement and adding animation effects based on user-defined parameters, without depending on external libraries, allowing for tailored content adjustments for different delivery targets and scenarios.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If external dynamic material library is used for dynamic UAC advertisement generation, then dynamic advertisement delivery effect is improved, but application scenario is limited and advertisement style consistency is damaged
Solution Approach 1:
The patent extracts the dynamic material generation capability from the external library dependency by implementing an internal dynamic material generation module that processes static advertisement materials into dynamic content on-demand, enabling the system to generate dynamic advertisements for various scenarios without being constrained by pre-existing external library limitations
Solution Approach 2:
The system implements a universal dynamic material generation capability that can handle multiple advertisement types and scenarios through a single integrated module, allowing the same technical framework to support diverse application scenarios including but not limited to icon replacement, image animation, and text effects
2Reliability
If external dynamic material library is used for dynamic UAC advertisement generation, then dynamic advertisement delivery effect is improved, but advertisement style consistency is damaged
Solution Approach 1:
The system applies local quality control by implementing style parameter inheritance mechanisms where dynamic materials generated from static advertisements automatically inherit the original advertisement's style attributes (colors, fonts, spacing, etc.), ensuring that only the necessary dynamic elements are modified while maintaining overall style consistency throughout the advertisement composition
Solution Approach 2:
The patent implements a copying mechanism where the original advertisement's style parameters are copied and applied to the generated dynamic materials, ensuring that the dynamic content seamlessly integrates with the static content in terms of visual style, thereby maintaining overall advertisement consistency
3Productivity
If static UAC advertisement is used, then advertisement generation efficiency is maintained, but user attraction and delivery effect are reduced
Solution Approach 1:
The system implements dynamics by enabling automatic conversion of static advertisement materials into dynamic content through programmatic processing, where static images can be animated, text can have various effects applied, and icons can be replaced dynamically, all while maintaining the automated generation workflow that preserves high generation efficiency
Solution Approach 2:
The patent applies parameter changes by modifying the dynamic properties of advertisement materials through parameter control (such as animation parameters, timing parameters, effect parameters) without changing the fundamental generation process, allowing static materials to be transformed into dynamic content through parameter adjustment rather than complete redesign
Data Source
Figure 1A
Figure 1B
Figure 2A
AI summary
This application discloses an advertisement generation method, an electronic device, a network device, and a computer storage medium. The method includes: The electronic device obtains a first advertisement, where the first advertisement includes first content and second content, the first content and the second content are static content, the first content is related to a first function parameter, and the second content is not related to the first function parameter; the electronic device receives a first operation; the electronic device sends a first advertisement generation request to the network device in response to the first operation, where the first advertisement generation request includes the first function parameter and the first advertisement; the network device obtains a second advertisement based on the first advertisement and the first function parameter, and sends the second advertisement to the electronic device; and the electronic device displays the second advertisement, where the second advertisement includes third content and the second content, and the third content is dynamic displaying of the first content. In this application, a dynamic advertisement with good effect can be automatically generated based on the original first advertisement and the first function parameter, and application scenarios are wide.