Static Portion Detection in Digital Video for Seamless Ad Insertion
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Solution Overview
Problem
Existing methods for providing supplemental digital video content interrupt or obscure the original video, leading to increased bandwidth and processing utilization, and challenges in extending content duration without delaying playback.
Innovation Solution
A system that identifies static portions in digital video content to create spatial and temporal slots for seamless integration of supplemental content, optimizing content selection and delivery to minimize latency and resource usage.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If banner content items or instream content items are used to provide supplemental content, then supplemental content can be displayed with digital video content, but the original video is interrupted or obscured and computing resource utilization increases
Solution Approach 1:
The patent merges the original digital video content and supplemental content into a single unified video stream. By combining these separate content sources into one integrated stream with synchronized timing, the system eliminates the need for separate transmission and rendering processes, thereby reducing bandwidth utilization, memory utilization, and processor utilization while maintaining the ability to display supplemental content alongside the original video without interruption or obscuration
2Adaptability or versatility
If banner content items or instream content items are used to provide supplemental content, then supplemental content can be displayed, but the overall rendering duration is extended and playback is interrupted
Solution Approach 1:
The patent applies preliminary action by pre-synchronizing the supplemental content with the original video content during the stream composition phase. Timing metadata is embedded in advance to indicate when supplemental content should be displayed relative to the original video timeline. This allows the video player to render both content types simultaneously without interrupting playback or extending the overall duration, as the synchronization is already established before playback begins
3Adaptability or versatility
If supplemental content is transmitted separately from the original video, then supplemental content can be provided, but bandwidth utilization increases
Solution Approach 1:
The patent merges the original digital video content and supplemental content into a single unified video stream. By combining these separate content sources into one integrated stream with synchronized timing, the system eliminates the need for separate transmission and rendering processes, thereby reducing bandwidth utilization, memory utilization, and processor utilization while maintaining the ability to display supplemental content alongside the original video without interruption or obscuration
Data Source
AI summary
Systems and methods of combining digital video are described. A system can receive digital video comprising frames. The system can analyze the frames to identify a subset of consecutive frames that have a static portion defined by a spatial region with matching pixels across two or more frames. The system can tag the digital video with an indication of the subset and a trigger that causes transmission, at a temporal offset during playback prior to the subset, of a request for content used to overwrite the static portion. The system can receive the request from the client device, the request transmitted by the client device based on the temporal offset during playback prior to the subset. The system can select and transmit a content item responsive to the request to cause the client device to render the content item at the static portion of the subset.