Online Stationery Service Contact Management and Calendar Integration

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Solution Overview

Problem

Current online stationery services lack an efficient system for importing and managing contacts, limiting user ability to personalize and send non-electronic stationery/cards effectively.

Innovation Solution

A system and method for managing contacts and calendars within an online stationery/card service, featuring a graphical user interface that allows users to import contacts from various databases, merge and manage contact lists, and personalize stationery/cards with reminders and design recommendations, enabling seamless stationery/card design and mailing.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If users manually enter recipient names and addresses, then the service can provide basic stationery mailing functionality, but the system lacks contact management capabilities and user productivity is reduced

Engineering Contradiction:
Improvecontact management capabilityVSAvoiduser effort for managing recipients
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent merges the stationery service with contact management functionality by integrating an address book system into the platform. Users can import contacts from external sources (Excel, Google Contacts, Facebook) and the system combines these with stationery mailing capabilities, allowing users to manage both contacts and stationery orders within a single unified interface.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The system provides multi-functionality by enabling users to perform multiple tasks: importing contacts from various sources, managing contact lists, generating reminders based on contact relationships, selecting stationery designs, and completing orders-all through a single integrated platform that serves both contact management and stationery mailing purposes.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Productivity

If the system provides only basic import functionality, then the implementation is simple, but user productivity and engagement are limited

Engineering Contradiction:
Improvestationery mailing efficiencyVSAvoidsystem architecture
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by automatically importing contacts from external sources before the user needs to use them. The contact import functionality pre-populates the address book, and the reminder system pre-calculates upcoming events based on contact relationships, so users don't need to manually create contacts or calculate mailing deadlines.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system provides self-service capabilities by automatically generating reminders based on contact relationships (birthdays, anniversaries) and stationery delivery timelines. The system also automatically matches contacts with appropriate stationery designs and handles the ordering process without requiring manual intervention for each task.

Inventive Principle:
Principle #25Self-service

3Ease of operation

If the system integrates reminder and recommendation features, then user experience is enhanced, but the interface complexity increases

Engineering Contradiction:
Improvepersonalization easeVSAvoidGUI structure
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The graphical user interface is segmented into distinct functional regions: a reminder list displaying upcoming events, a recommendation region showing stationery designs, and a personalization area. This segmentation allows each region to handle specific tasks independently, making the overall complex system manageable through clear spatial organization of functions.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system uses the reminder list as an intermediary element that connects contact data with stationery recommendations. The reminder region displays upcoming events based on contact relationships, and this information serves as a bridge to the recommendation region, which automatically populates stationery designs relevant to those upcoming events, creating a seamless user experience without direct user intervention.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS9881330B2System, method and graphical user interface for managing contacts and calendars within an online card system
Publication Date: 2018.01.30 SHUTTERFLY LLC
  • US9881330B2 patent drawing
  • US9881330B2 patent drawing
  • US9881330B2 patent drawing

AI summary

A system, a method, and a user interface are described for personalizing and sending stationery/cards. A reminder list on the user interface includes a list of reminder entries each identifying an upcoming event including events generated based on a specified relationship between the user and one or more contacts of the user. A recommendation region is populated one or more recommended stationery/card designs associated with one of the entries in the reminder list. A stationery/card personalization engine provides the user with a set of personalization options related to the selected stationery/card design, and generates personalized stationery based on the selected stationery/card design and the user input.