Stereoscopic Advertising Frame Determination in Free Viewpoint Motion Images

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Solution Overview

Problem

Existing stereoscopic advertising frame systems fail to effectively display advertising frames when they are slightly mispositioned in free viewpoint motion image data, leading to ineffective advertising.

Innovation Solution

A stereoscopic advertising frame determination system that includes a user terminal and a computer, which allows users to change viewpoint characteristics and determine a focused space within the motion image data, transmitting this data to a stereoscopic advertising frame determination computer to dynamically set an effective advertising frame based on user-specific history data.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If an advertising frame is set in a three-dimensional space in free viewpoint motion image data, then an infinite number of advertising frames can be set, but the advertising fails to be displayed when being slightly mispositioned

Engineering Contradiction:
Improvenumber of advertising framesVSAvoidadvertising display reliability
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The system performs preliminary determination of the advertising frame position based on user operation history before actual advertising display. By analyzing focused space transitions in advance, the system pre-identifies reliable advertising regions, ensuring that advertising frames are positioned where users are most likely to focus attention, thus preventing display failures

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system incorporates feedback mechanisms by continuously monitoring user operation history and focused space transitions. This feedback is used to dynamically adjust and optimize advertising frame positioning, ensuring that advertisements remain in high-visibility regions while maintaining the flexibility to set multiple advertising frames throughout the three-dimensional space

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS10873768B2Three-dimensional advertising space determination system, user terminal, and three-dimensional advertising space determination computer
Publication Date: 2020.12.22 DENTSU INC
  • US10873768B2 patent drawing
  • US10873768B2 patent drawing
  • US10873768B2 patent drawing

AI summary

An effective advertising frame in a free viewpoint motion image is provided.A distribution computer 51 distributes free viewpoint motion image data to each of user terminals 50AN1 to 50ANK. The user terminals 50AN1 to 50ANK create a motion image from the received free viewpoint motion image data and display the motion image. The user terminals 50AN1 to 50ANK extract history data of a focused region of the displayed image and transmit the history data to a stereoscopic advertising frame determination computer 52. The stereoscopic advertising frame determination computer 52 stores the history data for every user ID and every content ID and extracts a common region from focused regions of a plurality of users for each content ID to determine the region as a stereoscopic advertising frame.