Portable Storage Media Ad Synthesis via Server Decoding
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Solution Overview
Problem
Existing multimedia advertisement methods using storage media like CDs are limited by poor portability, ease of use, and inability to provide customized advertising to individual users.
Innovation Solution
A method that involves transmitting decoding requests to a server to synthesize multimedia content with targeted advertisement content, determining playback positions or times based on metadata, and incorporating copy protection to create complex content on portable storage media, allowing for network-connected playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If advertisement content is stored in a portable storage medium, then the advertisement can be distributed conveniently, but the system cannot provide customized advertising to individual users
Solution Approach 1:
The patent segments the advertisement delivery system into multiple components: portable storage medium containing base advertisement content, server storing user profile and customized advertisement data, and client device for synthesis. This segmentation allows the portable medium to maintain simplicity while the server provides customization capabilities through user profiling and targeted advertisement selection.
Solution Approach 2:
The patent introduces a server as an intermediary between the portable storage medium and the user. The server receives the advertisement content from the portable medium, accesses user profile information, selects customized advertisements based on user preferences and behavior, and delivers the synthesized content to the client device. This intermediary enables customization without complicating the portable storage medium.
2Reliability
If advertisement content is synthesized with multimedia content, then advertising effectiveness is enhanced, but the system complexity increases
Solution Approach 1:
The patent performs preliminary actions by pre-storing user profile information, preferences, and customized advertisement content on the server before the actual playback. When the portable storage medium is connected, the system quickly retrieves pre-prepared customized advertisements and synthesizes them with the multimedia content, avoiding complex real-time processing and reducing system complexity during execution.
Solution Approach 2:
The system implements self-service mechanisms where the server automatically manages advertisement synthesis by retrieving user profile data, selecting appropriate customized advertisements, and combining them with the multimedia content from the portable medium without requiring manual intervention. This automation reduces operational complexity while maintaining high advertising effectiveness.
3Reliability
If decoding information is obtained from a server, then content protection is improved, but the playback time is extended
Solution Approach 1:
The patent implements preliminary action by obtaining and caching the decoding information from the server before the actual playback begins. The system retrieves the necessary decryption keys and authorization data in advance, stores them locally in the client device, and uses them during playback. This approach ensures content protection through server-based authorization while minimizing playback delay by avoiding real-time network requests during content delivery.
Data Source
AI summary
This invention relates to a method for providing a complex content including an advertisement content and a portable storage medium therefor. The method of providing a complex content including an advertisement content comprises: transmitting a decoding request signal to a server providing a decoding information for playing a multimedia content stored in the portable storage medium according to connecting the portable storage medium, receiving the decoding information for playing from the server, manipulating the multimedia content and the advertisement content corresponding to the multimedia content, and playing a complex content generated by manipulating the multimedia content and the advertisement content.