Store Display System with Vibration Coupon Alerts
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Solution Overview
Problem
Customers often overlook notifications about applicable coupons while shopping, leading to missed opportunities for using issued coupons effectively in-store.
Innovation Solution
A display system comprising multiple display devices installed in store areas, a server device, and a terminal device that communicates to notify customers of applicable coupons by displaying information and using vibration cues when they are near target commodities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a notification is displayed on a tablet terminal in the shopping cart, then the customer can be informed of applicable coupons, but the customer may overlook the notification while moving around the store
Solution Approach 1:
The system causes the terminal device (tablet terminal in shopping cart) to vibrate when the customer is near a target commodity. This mechanical vibration provides tactile feedback that draws the customer's attention to the notification without requiring them to actively look at the screen, thus resolving the contradiction between informing customers of coupons and maintaining ease of shopping.
2Loss of information
If multiple display devices are installed throughout the store, then customers can be notified of coupons at various locations, but the system complexity increases
Solution Approach 1:
The display devices are designed to serve multiple functions: they can display general advertisements, show specific coupon notifications, and provide product information. This multi-functionality allows the system to achieve wide coupon notification coverage without proportionally increasing system complexity, as the same hardware infrastructure supports multiple purposes.
Data Source
AI summary
A display system includes display devices each associated with an area for displaying a commodity, and a server including: an interface communicating with the devices and a terminal operated by a customer, a memory storing commodity codes of commodities, each in association with any coupon applicable to the corresponding commodity, and customer IDs of customers, each in association with any coupon issued thereto, and a processor: acquiring a first customer ID and first information from a first terminal, the first information indicating a current position thereof, determining a first area corresponding to the position, determining that a first coupon is associated with the first customer ID and applicable to a first commodity displayed in the first area, and control the interface to transmit a first command indicating the first commodity, causing a first display device in the first area to display information related to the first commodity.