Storefront advertisement body

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Solution Overview

Problem

Conventional storefront advertisement bodies lack usability and convenience, particularly in terms of storage and display functionality.

Innovation Solution

A deformable storefront advertisement body that transitions from a flat plate-shaped first mode to a three-dimensional second mode, incorporating a storage portion that functions only in the second mode to store items like lottery tickets, with structural features such as cut and bent portions to facilitate assembly and upright display.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If a flat box-shaped front surface panel is used for assembly, then manufacturing simplicity is improved, but display attention and storage functionality deteriorate

Engineering Contradiction:
Improveassembly simplicityVSAvoidthree-dimensional display capability
Core Design Contradiction:
Ease of manufactureVSShape

Solution Approach 1:

The advertisement body employs a deformable structure that transitions from a flat two-dimensional state during packaging and transport to a three-dimensional erected state during display. The panel includes foldable side walls and a deformable bottom plate that can be transformed from a flat configuration to a three-dimensional box structure, allowing the same component to serve both manufacturing simplicity and display attention requirements.

Inventive Principle:
Principle #15Dynamics

2Device complexity

If a simple flat panel structure is used, then device complexity is reduced, but storage functionality deteriorates

Engineering Contradiction:
Improvestructural complexityVSAvoidstorage capability
Core Design Contradiction:
Device complexityVSReliability

Solution Approach 1:

The bottom plate is designed as a deformable component that transforms from a flat state to a three-dimensional base structure with integrated side walls. This dynamic transformation allows the bottom plate to provide stable support and enclosed storage space only when erected, while remaining simple and flat during packaging, thus achieving storage functionality without permanent structural complexity.

Inventive Principle:
Principle #15Dynamics

3Shape

If the advertisement body is always three-dimensional, then display attention is improved, but packaging efficiency and transport convenience deteriorate

Engineering Contradiction:
Improvedisplay visibilityVSAvoidpackaging space
Core Design Contradiction:
ShapeVSArea of stationary object

Solution Approach 1:

The entire advertisement body is designed as a dynamic structure that can be collapsed into a compact two-dimensional package for transport and then erected into a three-dimensional display structure. The foldable side walls and deformable bottom plate enable this transformation, allowing efficient packaging while maintaining full three-dimensional display capability when deployed.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The side walls and bottom plate are designed to nest together in a compact configuration during packaging, with components fitting within each other's spatial envelope. When erected, these same components form the three-dimensional display structure, achieving space-efficient packaging without sacrificing display visibility.

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentEP4718426A1Storefront advertisement body
Publication Date: 2026.04.01 BANDAI CO LTD
  • EP4718426A1 patent drawingFigure 1
  • EP4718426A1 patent drawingFigure 2
  • EP4718426A1 patent drawingFigure 3

AI summary

To provide a storefront advertisement body with good usability. The storefront advertisement body 1 includes: a main body portion 10 that is deformable from a first mode to a second mode and includes a storage portion 20, and the storage portion 20 does not function as the storage portion 20 in the first mode and functions as the storage portion 20 in the second mode. In the main body portion 10 of the storefront advertisement body 1 in the first mode, since a part of the main body portion 10 is provided with the storage portion 20 formed of a cut portion and a bent portion, the storage portion 20 is not three-dimensionally configured, so it is convenient to store and transport the main body portion 10. In addition, the substantially box-shaped storage portion 20 can be easily configured by the cut portion and the bent portion.