Stream Media Advertisement Placement Using Unequal Content Segments
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Solution Overview
Problem
Challenges exist in coordinating the display of content segments and advertisements in linear TV devices, OTT, and FAST TV media devices, particularly in managing advertisement breaks effectively in live stream media formats.
Innovation Solution
A system and method for displaying multiple segments of a content segment with unequal time durations for advertisement placements, utilizing stream latency to store program content and adjust display timing to fill advertisement breaks with targeted advertisements or program content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If dynamic advertisement insertion is used to swap out advertisements in linear, live, video-on-demand, or streaming content, then advertisement revenue can be improved, but coordinating the display of content segments and advertisements becomes challenging
Solution Approach 1:
The content stream is divided into discrete time segments that can be independently managed. The system identifies and separates content segments from advertisement segments, allowing independent processing and insertion of advertisements at segment boundaries. This segmentation enables complex advertisement coordination without overwhelming system complexity.
Solution Approach 2:
The system pre-identifies advertisement break points in the content stream before actual advertisement insertion. By analyzing the content structure in advance and marking potential advertisement locations, the system prepares the infrastructure for smooth advertisement transitions, reducing real-time coordination complexity while maximizing revenue opportunities.
2Productivity
If content segments are displayed with equal time durations as generated by the source device, then content delivery quality is maintained, but advertisement breaks cannot be effectively extended to increase revenue
Solution Approach 1:
The system dynamically adjusts the time duration of content segments during playback based on advertisement insertion requirements. When an advertisement break is identified, the system extends the preceding content segment or introduces buffer time to accommodate the advertisement without disrupting the overall content flow. This dynamic adjustment allows revenue optimization while preserving content delivery quality through flexible timing rather than rigid equal-duration constraints.
3Productivity
If stream latency is increased to store program content before display, then advertisement breaks can be filled with targeted advertisements, but the time delay between content generation and display increases
Solution Approach 1:
The system applies different latency characteristics to different portions of the content stream. Instead of uniformly increasing latency throughout, the system introduces localized buffering only at specific advertisement break points where content needs to be held for advertisement insertion. The content segments themselves maintain minimal latency, while only the advertisement insertion points experience extended timing. This localized approach maximizes advertisement revenue opportunities without unnecessarily increasing overall stream latency.
Data Source
AI summary
Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for coordinating the display of advertisements for steam media. A media device can display onto a display device multiple segments of a content segment from a source device, where the multiple segments of the content segment can be separated by unequal time durations for advertisement placements, while the multiple segments of the content segment can be separated by equal time durations when the multiple segments of the content segment are generated by a source device.