Streaming Advertising Platform for Multi-Entity Collaboration
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Solution Overview
Problem
Current online advertising platforms primarily focus on single individuals for product presentations, limiting the ability to effectively engage and retain audiences, as they require coordinated scheduling and production crews for live streaming, which restricts the reach and conversion of online prospects into customers.
Innovation Solution
A platform that connects suppliers, hosts, and presenters to coordinate and generate content from multiple locations, allowing for live and recorded video streaming, facilitating collaboration, scheduling, and transaction processing, while enabling compensation determination based on sales and negotiated arrangements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If multiple entities (host, presenter, supplier) collaborate to generate streaming content, then audience engagement and conversion effectiveness improve, but coordination complexity and scheduling requirements increase
Solution Approach 1:
The patent introduces a platform administrator as an intermediary entity that manages collaborations between hosts, presenters, and suppliers. The administrator receives collaboration requests, negotiates terms, schedules streaming events, and coordinates all participants, thereby reducing the direct coordination burden on individual entities while enabling effective multi-entity collaboration for improved conversion effectiveness.
2Area of stationary object
If live streaming content is produced from multiple locations, then audience reach and engagement improve, but production coordination and technical requirements increase
Solution Approach 1:
The patent divides the production process into separate segments located at different geographic positions. Multiple presenters can stream from different locations simultaneously or sequentially, and the platform administrator coordinates these segmented production units. This segmentation enables broader audience reach by tapping into different regional audiences while the platform manages the technical coordination of multiple locations.
3Reliability
If comprehensive collaboration negotiation and scheduling is implemented, then content quality and audience retention improve, but system complexity and processing time increase
Solution Approach 1:
The patent implements preliminary action by having the platform administrator negotiate collaboration terms and schedule streaming events in advance. Collaboration requests are processed before the streaming events occur, allowing time for negotiation, agreement formulation, and scheduling. This preliminary coordination ensures high audience retention through carefully planned content while managing processing time by establishing agreements before execution.
Data Source
AI summary
A platform and method for streaming live advertising provides user access to streaming content and coordinates collaboration between a host, who directs a sales presentation, a presenter, provides the sales presentation of a product under direction by the host, and a supplier of the product. The platforms provides a link between the different entities to select from, negotiate, and establish a collaboration with other entities for generating streaming content for advertising a supplier's product, then schedules a time slot for a streaming event and distributes the streaming content to consumer devices for display to prospective consumers.