Streaming Media Flag Watermark for Double Counting
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current methods for monitoring streaming media content, such as those used by panel meters and streaming meters, often result in double counting of media exposure events, leading to inaccuracies in crediting media exposure, as these systems are unaware of each other's reporting and may both report the same event.
Innovation Solution
A system that embeds a streaming media flag in the watermark associated with the media, allowing panel meters to detect and discard or send media exposure events differently, ensuring that only valid exposure events from either the panel meter or streaming meter are credited, thereby preventing double counting.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If both panel meters and streaming meters monitor and report media exposure events independently, then complete coverage of all media exposure events is achieved, but double counting of events occurs leading to measurement inaccuracy
Solution Approach 1:
The patent introduces a mediator component that receives reports from both panel meters and streaming meters, determines whether a media exposure event was also reported by the other meter type, and selectively discards duplicate reports. This mediator acts as an intermediary layer that coordinates between the two independent monitoring systems, preventing double counting while maintaining complete event coverage from both sources.
2Productivity
If panel meters monitor all media presentations including streaming media, then comprehensive media monitoring is achieved, but streaming media events are incorrectly credited when also detected by streaming meters
Solution Approach 1:
The patent implements preliminary action by having the mediator check whether a media exposure event reported by a panel meter was also reported by a streaming meter before crediting the event. This pre-verification step prevents incorrect crediting of streaming media events by panel meters, while maintaining the comprehensive monitoring capability of panel meters across all media types.
Data Source
AI summary
Methods, apparatus, systems and articles of manufacture are disclosed to monitor streaming media content. Example apparatus disclosed herein include means for determining whether a streaming media flag is asserted in a payload of a watermark detected in media presented by a media presentation device, the streaming media flag to indicate whether the media was distributed to the media presentation device as streaming media. Disclosed example apparatus also include means for discarding the detected watermark from collected data in response to a determination that the streaming media flag is asserted. Disclosed example apparatus further include means for reporting the collected data to a remote server via a network.