Streaming Media Overlay Timing for Non-Intrusive Ad Delivery

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Solution Overview

Problem

Existing digital devices lack effective methods to provide targeted and non-intrusive overlay content, such as advertisements, on streaming media players and mobile devices, without disrupting the user experience.

Innovation Solution

A content overlay system that monitors device and user behavior to determine optimal timing and content for overlay windows, using a processing module to generate and display content from an overlaid content server, and a control module to manage user interactions, ensuring seamless integration with streaming content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If overlay content is displayed on streaming media players and mobile devices, then revenue generation and user engagement are enhanced, but user experience may be disrupted

Engineering Contradiction:

Improverevenue generationVSAvoiduser experience disruption

Core Design Contradiction:

ProductivityVSObject-affected harmful factors

Solution Approach 1:

The system monitors application events and determines optimal timing for overlay content display before actually displaying the content. This preliminary monitoring and timing determination ensures that overlays are shown at appropriate moments that minimize disruption to the user experience while maximizing advertising effectiveness.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The overlay content system dynamically adjusts its behavior based on real-time monitoring of application events and user interactions. The system can adapt the timing, frequency, and type of overlay content displayed based on the current state of the application and user engagement patterns, making the advertising experience more flexible and less intrusive.

Inventive Principle:

Principle #15Dynamics

2Productivity

If overlay content is displayed on streaming media players and mobile devices, then user engagement is enhanced, but the primary content stream may be interrupted

Engineering Contradiction:

Improveuser engagementVSAvoidcontent stream continuity

Core Design Contradiction:

ProductivityVSDuration of action of stationary object

Solution Approach 1:

The system uses partial action by displaying overlay content that occupies only a portion of the screen rather than fully blocking the primary content stream. This allows the main content to continue playing while still delivering advertising messages, thereby maintaining content stream continuity while achieving user engagement through the overlay advertisements.

Inventive Principle:

Principle #16Partial or excessive action

Data Source

PatentUS12549800B2Method and system for providing content to a media playing device

Publication Date: 2026.02.10 HOPPR LTD

AI summary

A content overlay system for a digital device is described. The content overlay system includes a processing module configured to monitor events of the digital device to generate data indicative of the activation of and/or use of one or more applications of the digital device. The processing module is configured to process the generated data to determine timing data indicative of when to overlay content on an active window and/or to determine what content to overlay. An overlay generation module is configured for placing an overlaid window in front of the active streaming window or application and for displaying content in the overlaid window. The overlay generation module being configured to generate the overlaid window and display content from an overlaid content server according to the determined timing data and/or determined content.