Streaming Media Content Browsing Interface with Preview Buffering

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Current streaming media services lack an engaging method to present a library of video content to viewers, relying on lists, box shots, or program guide data, which may not effectively promote titles or retain user interest.

Innovation Solution

Implementing a method where previews of selected titles from the streaming media library automatically start playing when a user accesses the service, allowing users to browse through content similar to channel surfing, with the option to continue watching, switch to another title, or exit, using a content browsing interface that buffers and decodes short previews based on user history and preferences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If traditional lists, box shots, or program guide data are used to present content, then the interface is simple and easy to operate, but user engagement and interest are insufficient

Engineering Contradiction:
Improveinterface simplicityVSAvoiduser engagement
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The content presentation is segmented into short preview clips (10-30 seconds) rather than presenting full titles or lengthy descriptions. Each clip is a self-contained segment that can be independently viewed, allowing users to quickly assess content without committing to full viewing sessions, thus maintaining ease of operation while increasing engagement.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system automatically selects and prepares preview clips based on user history and preferences before the user makes a selection. Previews are buffered and decoded in advance, so when a user browses or pauses, the next preview is already ready to play immediately, eliminating waiting time and keeping the user engaged with the content library.

Inventive Principle:
Principle #10Preliminary action

2Productivity

If previews of multiple titles are automatically played, then user engagement increases, but the system complexity increases

Engineering Contradiction:
Improveuser engagementVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The content browsing interface operates autonomously by automatically selecting which titles to preview based on stored user history and preferences. The system self-manages the preview playback sequence, buffering and decoding clips without requiring active user control for each transition, thus increasing engagement while masking the underlying system complexity from the user.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system continuously monitors user interactions with previews (pauses, completions, selections) and uses this feedback to refine future preview selections. This feedback loop enables the system to adapt to user preferences over time, increasing engagement through more relevant content recommendations while the complexity of the feedback processing remains hidden within the automated system logic.

Inventive Principle:
Principle #23Feedback

3Measurement precision

If content is selected based on user history and preferences, then relevance increases, but data processing requirements increase

Engineering Contradiction:
Improvecontent relevanceVSAvoiddata processing requirements
Core Design Contradiction:
Measurement precisionVSUse of energy by moving object

Solution Approach 1:

Instead of processing and analyzing all user data comprehensively, the system applies partial action by focusing on specific, high-impact factors from user history (such as recent viewing patterns, preferred genres, or frequently completed titles). This selective approach achieves sufficient relevance for effective content selection without the excessive computational burden of analyzing every possible data point in detail.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS9973800B2Merchandising streaming video content
Publication Date: 2018.05.15 NETFLIX INC
  • US9973800B2 patent drawing
  • US9973800B2 patent drawing
  • US9973800B2 patent drawing

AI summary

Techniques are described for merchandising streaming media content to viewers in an engaging manner. A streaming media device may provide a content browsing interface configured to merchandise a set of streaming media titles to a viewer. Rather than rely solely on scrolling lists, titles, box shots, or other metadata associated with the titles available in the streaming media library, the content browsing interface merchandises the library by presenting short merchandising previews of the titles. Doing so creates an engaging content browsing experience where viewers are presented with the actual content of titles available from a streaming media service.