Streaming Content Product Identification and Purchase System
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Solution Overview
Problem
Viewers face difficulties in identifying and accessing products or items featured within streaming content, such as movies and TV shows, and manufacturers struggle to effectively advertise their products and drive consumer engagement.
Innovation Solution
A system and method that identifies items within content, provides related information, and offers purchasing options, allowing users to pause content to view product information or purchase items directly, with indicators displayed near the items within the video data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If products are placed within streaming content to advertise, then manufacturer advertising effectiveness is improved, but product identification difficulty increases for viewers
Solution Approach 1:
The system performs preliminary actions by automatically detecting and identifying products within video content before the viewer needs to find them. Product placement information is extracted and prepared in advance, with hyperlinks and product details pre-configured so that when a viewer pauses or interacts with the content, the product information is immediately available without requiring the viewer to manually search or identify the product location.
Solution Approach 2:
The system introduces an intermediary layer between the video content and the viewer that automatically handles product detection and information delivery. This intermediary system uses image recognition and database matching to bridge the gap between visual product placement and viewer awareness, translating embedded product information into accessible formats with clickable hyperlinks and product details.
2Ease of operation
If product information is provided during content playback, then purchasing convenience is improved, but content playback interruption increases
Solution Approach 1:
The system uses periodic action by triggering product information display only at specific moments when the viewer pauses or interacts with the content, rather than continuously during playback. Product details and purchasing options are presented in periodic intervals tied to user engagement events, allowing content to play uninterrupted during non-interactive periods while providing purchasing opportunities during pause moments.
Solution Approach 2:
The system applies partial action by providing product information only when and where the viewer shows interest through pausing or hovering, rather than displaying all product information continuously. This selective approach delivers purchasing convenience exactly when needed without excessive interruption to the overall content viewing experience.
3Ease of operation
If interactive indicators are displayed near identified items, then product accessibility is improved, but visual clutter in content increases
Solution Approach 1:
The system applies local quality by placing interactive indicators only at specific locations where products are detected within the video content, rather than adding visual elements throughout the entire screen. Each indicator is localized to the immediate vicinity of the identified product, providing accessibility exactly where needed while maintaining visual cleanliness in other areas of the content.
Solution Approach 2:
The system uses copying by creating simplified visual representations (indicators) that reference the actual products in the video content. These indicators are lightweight visual copies or markers that provide product accessibility without requiring the full product or detailed information to be displayed, thus minimizing visual clutter while maintaining ease of access.
Data Source
AI summary
Systems, software, and methods are provided for placing product within streaming and other content. Further functionality may include including product information and purchasing options for the product within the streaming and other content. Furthermore, a link to a website may be provided where the product or item may be purchased, or more information is provided.