Media Streaming Server Supplemental Content Shell Delivery
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Solution Overview
Problem
Users want to customize the amount of supplemental content received from media distribution systems without subscribing to a service, as many do not opt for subscription models but still desire control over the supplemental content delivery.
Innovation Solution
A media streaming server determines the client device's supplemental content restriction mode and delivers media items with a shell of supplemental content that does not interrupt playback, allowing users to customize their experience by selecting restriction modes or bidding on slots, and charges accordingly for foregone supplemental content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If supplemental content is delivered along with media content, then user engagement and information delivery are improved, but user control and customization are worsened
Solution Approach 1:
The system dynamically adjusts supplemental content delivery based on user-selected restriction modes. Users can switch between different modes (e.g., mode 1, mode 2, mode 3) that control the amount and type of supplemental content delivered, making the system adaptable to individual user preferences without requiring subscription commitments.
Solution Approach 2:
The system changes delivery parameters by implementing multiple restriction modes that modify the quantity and characteristics of supplemental content. Each mode represents a different parameter setting that balances information delivery with user control, allowing users to select their preferred level of supplemental content without subscribing to a service.
2Ease of operation
If users subscribe to a service for customizing supplemental content, then customization control is improved, but cost and accessibility are worsened
Solution Approach 1:
Users self-select their preferred restriction mode directly without needing to subscribe to a paid service. The system provides multiple restriction modes (mode 1, mode 2, mode 3, etc.) that users can choose from at no additional cost, eliminating the need for subscription-based customization services while still providing control over supplemental content delivery.
Solution Approach 2:
The supplemental content delivery system serves multiple functions by providing both information delivery and user customization control through a single free service model. The system universally applies restriction modes to all users regardless of subscription status, making customization control accessible to everyone without additional cost barriers.
3Ease of operation
If restriction modes are implemented to reduce supplemental content, then user control is improved, but system complexity is worsened
Solution Approach 1:
The system segments supplemental content delivery into distinct restriction modes (mode 1, mode 2, mode 3, etc.), where each mode represents a different level or type of restriction. This segmentation allows users to select their preferred level of control while the system manages the complexity of handling multiple delivery configurations through standardized mode selections.
Data Source
AI summary
Determining that a client device is in a supplemental content restriction mode, creating a shell of a supplemental content item, delivering the shell of the supplemental content item to the client device, and reporting a presentation event of a supplemental content item being served to the client device.