Streaming Session Linking for Ad-Tracked Multimedia Delivery
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Solution Overview
Problem
Current audiovisual content distribution systems lack effective methods to integrate advertising into online multimedia content distribution over the Internet, leading to undercompensation of intellectual property right owners due to widespread use of P2P networks and inadequate tracking of user engagement with advertisements.
Innovation Solution
A system that utilizes a streaming protocol to transmit multimedia files with integrated advertisements, where a server tracks and remunerates referring websites based on user interaction with the advertisements during streaming sessions, using protocols like RTSP and HTTP to manage and associate streaming sessions with identifying data from referring sites.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If P2P networks are used for content distribution, then distribution cost is reduced and user access is improved, but intellectual property right owners receive inadequate compensation
Solution Approach 1:
The patent introduces an intermediary system that sits between P2P networks and content distribution. This intermediary tracks user downloads and viewing through embedded identifiers, enabling compensation mechanisms that work within P2P architecture. The intermediary mediates between the efficiency of P2P distribution and the need for IP owner compensation by providing transparent tracking and billing capabilities.
2Loss of energy
If advertising is integrated into multimedia content distribution, then intellectual property right owners can be compensated, but user engagement tracking becomes complex
Solution Approach 1:
The patent implements self-service tracking mechanisms where the system automatically identifies users, tracks their engagement with advertised content, and processes compensation without manual intervention. Identifiers are embedded in content and automatically recognized by receiving devices, enabling the system to self-monitor advertising delivery and user engagement, thereby reducing the complexity of manual tracking while ensuring proper compensation.
3Reliability
If streaming protocols are used to transmit multimedia files with advertisements, then user engagement with advertisements can be ensured, but system complexity increases
Solution Approach 1:
The patent applies preliminary action by embedding identification data and advertising information into multimedia content before distribution. Streaming sessions are pre-configured with tracking identifiers and advertising parameters, allowing the system to automatically track user engagement and ensure advertisement delivery without adding complex real-time management overhead during actual streaming operations.
Data Source
AI summary
In one implementation a method of transmitting a multimedia file over a data network is provided that involves receiving from a device in a data network a first message in a first protocol that request first data associated with the multimedia file, the first data being useable by the device to establish a streaming session that involves a transmission of the multimedia file. The first message includes identifying data of a referring site. The method also involves transmitting to the device the first data and optionally the identifying data of the referring site and then receiving from the device a second message in a second protocol for the purpose of creating a streaming session associated with the multimedia file. A streaming session is then created for transmitting the multimedia file to the device. In another implementation a method is provided that involves receiving in a computing device from a referring site an identifier of first data associated with a multimedia file and identifying data of the referring site, wherein the first data is useable for establishing a streaming session for downloading the multimedia file. The method further involves transmitting from the computing device a first message in a first protocol that requests the first data associated with the multimedia file and receiving in the computing device the first data. Upon receiving the first data the computing device transmits a second message in a second protocol for the purpose of creating the streaming session associated with the multimedia file, the second message including the first data and the identifying data of the referring site. The computing device then receives via the streaming session, all or a portion of the multimedia file. In some implementations, the first protocol and the second protocol are the same.