Streaming Video Ad Integration for Multi-Opportunity Bidding
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current streaming video advertisement systems lack direct integration between advertisement providers and broadcasters, limiting the ability to bid on multiple advertisement opportunities and adhering to business contracts, leading to inefficiencies and potential blocking by advertisement servers.
Innovation Solution
A framework that allows advertisement providers to place multiple bids in response to a single request, integrating with an advertisement service to honor business contracts and provide pre-fetched bids based on contextual and behavioral targeting parameters, enabling simultaneous bidding on multiple advertisement opportunities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement providers use tag-based advertisements with advertisement servers managing demand sources, then advertisement delivery can be standardized, but direct integration with broadcasters is lost and bidding capability is limited
Solution Approach 1:
The patent introduces an advertisement service as an intermediary component that sits between the broadcaster and advertisement providers. This service receives bid requests from the broadcaster, forwards them to multiple advertisement providers, collects bid responses, and manages the auction process. This intermediary structure enables multi-provider bidding capability while maintaining a standardized interface for the broadcaster, resolving the contradiction between enhanced adaptability and system complexity.
2Reliability
If advertisement servers make decisions to invoke demand sources, then advertisement delivery is controlled, but advertisement providers are blocked and direct integration is prevented
Solution Approach 1:
The patent segments the advertisement delivery system into distinct functional components: the broadcaster segment that defines ad opportunities, the advertisement service segment that manages the auction process, and the advertisement provider segment that submits bids. This segmentation allows each component to operate independently with well-defined interfaces, enabling direct integration between broadcasters and multiple providers while maintaining reliable controlled delivery through the coordinating advertisement service.
3Productivity
If single bid requests are processed sequentially, then system operation is simple, but multiple advertisement opportunities cannot be bid on simultaneously
Solution Approach 1:
The patent implements preliminary action by having the advertisement service pre-fetch and prepare multiple bid requests for different advertisement opportunities before the actual auction occurs. The service can queue multiple opportunities, pre-validate bid parameters, and organize provider capabilities in advance. This preliminary preparation enables simultaneous bidding on multiple opportunities without requiring complex real-time parallel processing, thus improving productivity while controlling complexity.
Data Source
AI summary
Devices, systems, and methods are provided for enhanced streaming video advertisement integration. A method may include receiving, by a first device, from a second device, a request for advertisement opportunities for a streaming video title; identifying, by the first device, a first advertisement bid for a first advertisement; identifying, by the first device, a second advertisement bid for a second advertisement; sending, by the first device, in response to the request for advertisement opportunities, the first advertisement bid and the second advertisement bid to the second device; sending, by the second device, a request for advertisements to an advertisement server, including the first advertisement bid and the second advertisement bid; receiving, by the second device, a first group of advertisements for a first advertisement opportunity and a second group of advertisements for a second advertisement opportunity of the advertisement opportunities.