Streaming Video Aspect Ratio Switching for Fully Visible Secondary Content

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Solution Overview

Problem

Streaming media often results in video content being displayed with top, bottom, left, or right sides cut off due to mismatched aspect ratios on different display devices, leading to a poor user experience and the need for manual user intervention.

Innovation Solution

A system dynamically adjusts the video playback aspect ratio by detecting the start and end of secondary content, such as ads, using embedded tags or scheduling information, to ensure full rendering of the content on user devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If the aspect ratio is fixed for primary content, then the primary content can be displayed correctly, but the secondary content may be cut off or obscured

Engineering Contradiction:
Improvedisplay accuracyVSAvoidcontent compatibility
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

The aspect ratio is changed from a fixed value to a dynamic parameter that automatically adjusts based on the content type being displayed. The system detects whether secondary content is being streamed and automatically modifies the aspect ratio accordingly, allowing the display to adapt between primary and secondary content without manual intervention

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The aspect ratio parameter is modified dynamically in response to content type changes. When secondary content detection occurs, the system changes the aspect ratio parameter from the first value (optimized for primary content) to a second value (optimized for secondary content), ensuring proper display of different content types

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If the aspect ratio is changed to accommodate secondary content, then all frames become visible, but the primary content display may be affected

Engineering Contradiction:
Improvecontent compatibilityVSAvoiddisplay accuracy
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The aspect ratio changes periodically based on content transitions. The system monitors for the start and end of secondary content streams, automatically switching the aspect ratio when secondary content begins and restoring the original aspect ratio when it ends, creating a rhythmic adaptation pattern that maintains both content types

Inventive Principle:
Principle #19Periodic action

Solution Approach 2:

The system uses detection mechanisms (such as detecting embedded tags or scheduling information) to monitor the content stream and provide feedback about secondary content presence. This feedback triggers automatic aspect ratio adjustments, creating a closed-loop system that responds to content type changes in real-time

Inventive Principle:
Principle #23Feedback

3Ease of operation

If manual user intervention is required to adjust aspect ratio, then user control is maintained, but user experience deteriorates and content may be missed

Engineering Contradiction:
Improveuser controlVSAvoidcontent delivery efficiency
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The system performs self-service by automatically detecting secondary content and adjusting the aspect ratio without requiring user intervention. The detection and adjustment processes are handled autonomously by the system, freeing the user from manual operations while ensuring proper content display

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system detects the beginning of secondary content in advance and proactively adjusts the aspect ratio before the content is displayed. This preliminary detection and adjustment prevents content cutoff from occurring in the first place, rather than reacting after the problem arises

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS12418697B2Methods and systems for controlling streaming content aspect ratios
Publication Date: 2025.09.16 PLUTO INC
  • US12418697B2 patent drawing
  • US12418697B2 patent drawing
  • US12418697B2 patent drawing

AI summary

An aspect of the present disclosure relates to methods and systems configured to control video content rendering on a user device. After primary streaming content has been rendered on the user device using a first aspect ratio, streaming of secondary content to the user device is detected. The first aspect ratio is automatically changed to a second aspect ratio in response to detecting the streaming of secondary content, wherein the second aspect ratio is configured to enable frames of the secondary content to be fully rendered on the user device, wherein tops, bottoms, and sides of the secondary content are not cut off or obscured. An end of the streaming of the secondary content is detected, and at least partly in response to detecting the end of the streaming of the secondary content, the first aspect ratio is restored.