Structured Service Content Generation for Multi-Channel Delivery
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Solution Overview
Problem
Existing content delivery systems require service providers to manually design and manage different styles of recommended content items for various channels and display opportunities, leading to cumbersome processes and increased operational costs.
Innovation Solution
A method and apparatus for content presentation that involves receiving structured service information, selecting content styles based on a derivation rule, and automatically generating recommended content items, which are then presented to users, optimizing content delivery and reducing operational costs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If service providers manually design and manage different styles of recommended content items for various channels and display opportunities, then content delivery can be customized for different users, but the process becomes cumbersome and operational costs increase
Solution Approach 1:
The patent uses template copying to generate recommended content items. Instead of manually creating each content item from scratch, the system copies and adapts existing templates to create personalized recommendations, reducing manual effort while maintaining customization capability
Solution Approach 2:
The system changes parameters such as content style, channel, and display opportunity to generate different recommended content items from the same template. This allows customization without creating new content from scratch, reducing operational complexity
2Ease of operation
If service providers manually create and manage multiple content styles for different channels, then user experience can be optimized for each channel, but operational costs and time consumption increase
Solution Approach 1:
The system performs preliminary actions by pre-defining content templates and styles before actual content delivery. This allows the system to quickly generate appropriate content items without manual creation during operation, reducing time consumption while maintaining user experience optimization
Solution Approach 2:
By copying and adapting pre-defined templates, the system can rapidly generate content for different channels and user experiences without manual creation, significantly reducing the time required for content production while maintaining quality
3Adaptability or versatility
If service providers manually design content items for various display opportunities, then content can be optimized for different contexts, but the workload and operational complexity increase
Solution Approach 1:
The patent creates universal templates that can serve multiple functions and display opportunities. A single template can be adapted for different channels, display contexts, and user segments, allowing one content design to serve multiple purposes and improving overall productivity
Data Source
AI summary
According to embodiments of the disclosure, a method, an apparatus, a device, and a medium for content presentation are provided. The method includes: receiving, from a service provider, structured service information related to a target service; selecting, based on a content derivation rule related to the target service, at least one content style from a plurality of content styles; generating, based on the structured service information, at least one recommended content item having the at least one selected content style, respectively, each recommended content item being used to present at least a portion of the structured information; and presenting the at least one recommended content item to at least one user in a user group corresponding to the target service.