Stylized Custom Graphic Encoding for Social Network Adoption

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing solutions for encoding information in social networks, such as QR codes, are visually unappealing and disrupt the environment, making them less adoptable.

Innovation Solution

A machine learning-based encoder and decoder system is trained to encode bit strings into visually appealing images, which can then be decoded to perform social network operations, using style transfer to enhance the image's aesthetic appeal while maintaining functional integrity.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If QR codes are used to encode information in social networks, then information encoding functionality is provided, but visual appeal is poor and user adoption is reduced

Engineering Contradiction:
Improveuser adoptionVSAvoidvisual appeal
Core Design Contradiction:
Ease of operationVSShape

Solution Approach 1:

The patent applies style transfer technology to transform the visual appearance of encoded images. The system takes an image containing encoded bit strings and transfers the style of a target image (such as a photograph or artwork) onto the encoded content, changing colors, textures, and visual characteristics to match the target style while preserving the encoded information. This resolves the contradiction by maintaining functional integrity while dramatically improving visual appeal to match user preferences and environmental contexts.

Inventive Principle:
Principle #32Color changes

Solution Approach 2:

The system changes visual parameters of the encoded image through neural network-based style transfer. By adjusting style parameters (color distribution, texture patterns, artistic style) while keeping content parameters (encoded bit string structure) intact, the system transforms the visual appearance without compromising the encoding functionality. This parameter transformation enables the same encoded image to serve both functional and aesthetic requirements.

Inventive Principle:
Principle #35Parameter changes

2Reliability

If traditional encoding methods are used, then encoding functionality is maintained, but the encoded content disrupts the visual environment

Engineering Contradiction:
Improveencoding functionalityVSAvoidvisual disruption
Core Design Contradiction:
ReliabilityVSObject-affected harmful factors

Solution Approach 1:

The patent converts the harmful visual disruption caused by traditional encoding methods into a benefit by using style transfer to make the encoded content visually harmonious with its environment. Instead of accepting that encoding necessarily creates visual disruption, the system uses the encoded image as a canvas to apply desirable styles from target images, transforming the potential harm into an aesthetic advantage that enhances rather than disrupts the visual environment.

Inventive Principle:
Principle #22Blessing in disguise (Convert harm into benefit)

Solution Approach 2:

By transferring color distributions and visual styles from target images to the encoded content, the system changes the visual characteristics to match the surrounding environment or user preferences. This color and style transformation eliminates visual disruption while preserving the underlying encoding functionality, allowing encoded information to blend seamlessly into various visual contexts.

Inventive Principle:
Principle #32Color changes

3Shape

If style transfer is applied to enhance visual appeal, then aesthetic quality improves, but processing complexity increases

Engineering Contradiction:
Improveaesthetic qualityVSAvoidprocessing complexity
Core Design Contradiction:
ShapeVSDevice complexity

Solution Approach 1:

The system uses pre-trained neural network models that have been copied and reused for style transfer operations. Instead of training new complex models for each encoding task, the system leverages existing pre-trained style transfer models that can be efficiently applied to different encoded images. This copying of pre-trained models reduces the processing complexity and computational resources required while maintaining high aesthetic quality.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system changes style parameters through efficient neural network inference rather than complex retraining processes. By adjusting style parameters (such as strength of style transfer, target style selection) through parameter modification rather than model complexity increase, the system achieves aesthetic enhancement with manageable processing requirements. The parameter-based approach allows flexibility without proportionally increasing computational complexity.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS20250272882A1Encoding and decoding a stylized custom graphic
Publication Date: 2025.08.28 SNAP INC
  • US20250272882A1 patent drawing
  • US20250272882A1 patent drawing
  • US20250272882A1 patent drawing

AI summary

An example system includes an encoder configured to receive a bit string and encode the bit string into a visual representation, and a decoder configured to receive an image including the visual representation and decode the bit string from the visual representation. In some examples, the encoder and decoder are trained as a pair by obtaining a training bit string, encoding the training bit string into a training visual representation using the encoder, decoding the training visual representation using the decoder to generate a decoded bit string, determining an error between the training bit string and the decoded bit string, and updating parameters of the encoder and decoder to reduce the error.