Subscriber Data Format Conversion for Targeted Content Provision
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Solution Overview
Problem
Service provider networks face challenges in implementing enhanced content delivery due to differences in subscriber data formats across providers, which restricts flexible and efficient targeting by third parties while maintaining data security and privacy.
Innovation Solution
A method that involves transmitting information characterizing the subscriber data format from the service provider's database to a computing cloud, generating mapping information to convert data into a standardized format, and parsing the data to align with targeting criteria specified by third parties, allowing for dynamic and efficient content targeting without modifying the service provider's codebase.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If subscriber data is stored in proprietary formats at service providers, then data security and privacy are maintained, but third parties cannot efficiently target content at specific subscriber segments
Solution Approach 1:
The patent introduces a data format conversion system that acts as an intermediary between service providers and third parties. The system receives subscriber data in proprietary formats, converts it to standardized formats, and provides it to third parties for content targeting. This mediator enables third-party access without compromising service provider data security, as the conversion happens in a controlled environment with proper authentication and authorization.
Solution Approach 2:
The system segments the data processing function into separate components: format conversion, authentication, and data provision. By dividing the overall process into independent modules, the system can handle multiple service providers with different proprietary formats while maintaining security protocols and enabling flexible content targeting for various third parties simultaneously.
2Productivity
If different service providers use different subscriber data formats, then each provider maintains its own data structure, but efficient content delivery and targeting across providers becomes technically challenging
Solution Approach 1:
The patent implements a universal data format conversion system that can handle multiple proprietary formats from different service providers and convert them all to a standardized format. This multi-functional system eliminates the need for separate integration solutions for each provider, improving content delivery efficiency across the entire ecosystem while managing system complexity through a unified approach.
Solution Approach 2:
The system changes the format parameters of subscriber data through automated conversion processes. By transforming data from various proprietary formats into a standardized format, the system enables efficient content delivery without requiring complex custom integrations for each service provider, thus improving productivity while keeping the system manageable.
3Adaptability or versatility
If manual code modifications are required to implement targeting criteria changes, then customization is possible, but responsiveness and scalability are reduced
Solution Approach 1:
The patent implements a dynamic system where targeting criteria can be modified without manual code changes. The format conversion system and data provision mechanism are designed to be configurable through software parameters and authentication protocols, allowing service providers and third parties to adapt targeting criteria in real-time. This dynamic approach enables rapid response to changing business requirements while maintaining system scalability.
Data Source
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AI summary
A method of processing data in a network is disclosed. The method comprises transmitting, from a first server to a second server, first information characterising a first predefined format according to which first data is stored at a first data store; obtaining, at the second server, mapping information characterising a mapping of the first predefined format onto a second predefined format different to the first predefined format; generating, at the second server, based on the first information and the mapping information, second information for converting data in the first predefined format into data in the second predefined format; transmitting, from the second server to the first server, the second information; and parsing, at the first server, using the second information, the first data stored at the first data store, to generate data in the second predefined format. Apparatuses are also disclosed.