Subscription Check Application for Flexible Pay Broadcast Promotion
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Solution Overview
Problem
Current digital broadcasting systems lack flexibility in promoting pay broadcast services to non-subscribers, requiring separate services and complex processes for subscription induction.
Innovation Solution
A reception apparatus and method that acquires and controls a subscription check application within broadcast content, allowing for flexible promotion by transmitting control information with pay broadcast services, enabling the subscription check application to determine subscription status and transition between promotion and conjunction applications based on user subscription.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a separate promotion service is provided for non-subscribers, then subscription induction is achieved, but device complexity and operational constraints increase
Solution Approach 1:
The patent merges the promotion service and pay broadcast service into a single integrated service structure. The reception apparatus receives both promotion content and pay broadcast content through the same service channel, eliminating the need for separate promotion service infrastructure. This combining approach achieves promotional flexibility while reducing service structure complexity.
Solution Approach 2:
The service structure is designed to serve multiple functions simultaneously: it can deliver promotion content to non-subscribers, provide pay broadcast content to subscribers, and handle subscription status verification all through a single unified system. This multi-functionality eliminates the need for separate specialized services, reducing overall system complexity.
2Reliability
If control information is transmitted separately from broadcast content, then information reliability is improved, but device complexity increases
Solution Approach 1:
The patent combines control information and broadcast content into a single transmission stream. The control information indicating subscription check application presence is embedded within the broadcast content data flow, allowing both to be transmitted together through the same channel without requiring separate transmission infrastructure, thus maintaining reliability while reducing complexity.
Data Source
AI summary
The present technology relates to a reception apparatus, a reception method, a transmission apparatus, and a transmission method that make it possible to do a promotion for a non-subscriber to a pay broadcast service more flexibly. The reception apparatus receives broadcast content that is provided as a pay broadcast service and transmitted in a scrambled manner, acquires a subscription check application for checking presence of a subscription to the pay broadcast service depending on information indicating presence of the subscription check application, the information being included in control information including information regarding a structure of the broadcast content, and controls an operation of the subscription check application. The present technology is applicable, for example, to a television receiver capable of receiving a digital broadcast signal.