Subtitle Ad Insertion via Keyword Detection
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Solution Overview
Problem
Conventional commercial break advertising in television is often ineffective due to audience distraction and lack of attention during commercial breaks, making it a costly and inefficient method for reaching viewers.
Innovation Solution
A media guidance application identifies product-related keywords in media asset subtitles and inserts targeted advertisement phrases into the subtitles, ensuring advertisements are displayed within the viewer's attention span and reducing production costs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are displayed during commercial breaks, then advertisement reach can be achieved, but audience attention is lost due to distraction and channel switching
Solution Approach 1:
The patent merges the advertisement with the subtitle content itself, inserting ad phrases directly into the subtitle text that is already being displayed to the audience. This combines the informational function of subtitles with the promotional function of advertisements, ensuring the ad is viewed whenever the subtitle is viewed, thereby maintaining audience attention while achieving advertisement reach.
2Ease of manufacture
If video advertisements are produced for commercial breaks, then advertisement content can be created, but production resources are wasted due to low effectiveness
Solution Approach 1:
Instead of producing new video advertisements, the system copies and integrates text-based ad phrases into the existing subtitle stream. This eliminates the need for separate video ad production while maintaining advertisement delivery, significantly reducing production resources while improving effectiveness through direct integration with the content viewers are already watching.
3Reliability
If advertisements are inserted into subtitles, then advertisement reach and attention are improved, but subtitle display complexity increases
Solution Approach 1:
The system performs preliminary actions by pre-identifying product mentions in the script or subtitle content before the actual advertisement insertion takes place. This advance preparation allows the subtitle system to automatically integrate relevant ad phrases without requiring complex real-time processing, thereby improving advertisement reach while minimizing increases in subtitle display complexity.
Data Source
AI summary
Systems and methods are disclosed herein for inserting an advertisement into a subtitle of a media asset for display as part of the subtitle of the media asset. By identifying text, which relates to products, mentioned in the subtitles of program annotations of a media asset, advertisement phrases can be associated with the specific text of the subtitle. Such advertisement phrases can then be inserted into the subtitles for display as part of the subtitle of the media asset. As users generally pay attention to the subtitle when watching a media asset, an advertisement displayed as part of the subtitle of the media asset can reach a user in an inexpensive and efficient way.