Cross-Platform Supplemental Content Placement for Capacity Balancing
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Solution Overview
Problem
Existing technologies fail to efficiently address the cross-platform optimization of supplemental content placement for supplemental content campaigns across linear and digital streaming platforms, leading to inefficiencies, resource-intensive capacity balancing, and unpredictable pricing and pacing, especially when targeting specific demographics.
Innovation Solution
A cross-platform decisioning engine employs pre-flight and in-flight optimization techniques to optimize the placement of supplemental content across the platforms, optimizing the placement of supplemental content across the platforms, optimizing the placement of supplemental content across the platforms, optimizing the placement of supplemental content across both linear and digital platforms, balancing capacity, and minimizing interruptions to primary content delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If supplemental content placement is optimized separately for linear and digital platforms using traditional forecasting, then each platform can meet its individual campaign guarantees, but cross-platform capacity cannot be efficiently balanced leading to excess capacity in one platform and shortages in another
Solution Approach 1:
The patent combines separate linear and digital supplemental content placement systems into a unified cross-platform optimization system. The system integrates forecasting models for both platforms and implements centralized capacity balancing that allocates supplemental content opportunities across linear TV, digital streaming, and mobile platforms based on real-time demand and available capacity, eliminating the silos that previously prevented efficient cross-platform resource allocation.
Solution Approach 2:
The patent creates a universal supplemental content delivery system that can operate across multiple platform types (linear TV, digital streaming, mobile) with a single optimization engine. This multi-functional system handles diverse content types, targeting criteria, and delivery mechanisms through a unified framework that adapts to each platform's characteristics while maintaining consistent optimization goals.
2Reliability
If more breaks are guaranteed in linear campaigns to meet impression targets, then the guaranteed impression number is met, but primary content is interrupted more frequently and revenue is lost
Solution Approach 1:
The patent adds a new dimension to supplemental content delivery by introducing digital and mobile platforms alongside traditional linear TV. This multi-dimensional approach allows the system to fulfill impression guarantees through alternative delivery channels when linear breaks are limited, reducing the need to increase the number of linear content interruptions while still meeting campaign targets.
Solution Approach 2:
The patent introduces digital and mobile supplemental content opportunities as intermediary channels that can fulfill impression guarantees when linear breaks are insufficient. These intermediary platforms provide alternative pathways for delivering supplemental content without requiring additional interruptions to primary linear programming, thus maintaining reliability while reducing harmful interruptions.
3Ease of operation
If supplemental content campaigns are executed separately on linear and digital platforms, then each campaign can be managed independently, but cross-platform optimization and capacity balancing become highly resource intensive
Solution Approach 1:
The patent merges previously separate linear and digital supplemental content management systems into a unified cross-platform optimization platform. This consolidation integrates forecasting models, capacity tracking, and allocation logic into a single system that automatically balances opportunities across all platforms, reducing the operational complexity that would arise from managing multiple independent systems while preserving the ability to execute platform-specific campaigns.
Data Source
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AI summary
Systems and methods for efficient and reliable cross-platform impression availability across linear and digital streaming content platforms is provided. Specifically, impressions estimates from both linear content platforms (102) and digital content streaming platforms (104) are used to identify relative capacities for satisfying a campaign of placement of the supplemental content. The relative capacities may be used to balance a portion of the capacities across the platforms that are used to satisfy the campaign.