Supplemental Content Insertion at Natural Video Break Points

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Solution Overview

Problem

Existing methods for inserting supplemental content items into audio-visual content items cause unnatural interruptions due to improper timing, leading to increased computing and network resource consumption, energy usage, and unnecessary rewinding.

Innovation Solution

A client device identifies natural insertion points within content item segments using analytic agents and machine learning models to seamlessly integrate supplemental content, avoiding re-encoding and maintaining segment sizes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If supplemental content items are inserted between consecutive content item segments, then the content item is interrupted, but the insertion may occur at unnatural points causing severe disruption

Engineering Contradiction:

Improvecontent delivery efficiencyVSAvoidunnatural interruption disruption

Core Design Contradiction:

ProductivityVSObject-affected harmful factors

Solution Approach 1:

The system performs preliminary analysis of content item segments to identify natural break points before insertion occurs. By pre-processing the content to locate appropriate insertion points (such as scene transitions or natural pauses), the system ensures that supplemental content is inserted at optimal locations, avoiding disruption to the viewing experience while maintaining delivery efficiency

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system introduces an intermediary analysis layer between the content item and supplemental content insertion point. This intermediary component analyzes the content structure, identifies natural break points, and determines optimal insertion locations, thereby mediating between the need for content delivery and the need to avoid unnatural interruptions

Inventive Principle:

Principle #24Intermediary (Mediator)

2Object-affected harmful factors

If supplemental content items are inserted within content item segments to ensure natural points, then the content-item segments are shortened, requiring re-encoding

Engineering Contradiction:

Improveinterruption naturalnessVSAvoidre-encoding computational complexity

Core Design Contradiction:

Object-affected harmful factorsVSDevice complexity

Solution Approach 1:

The system performs preliminary identification of natural break points within content segments before insertion. By pre-analyzing the content structure and marking optimal insertion locations, the system avoids the need for re-encoding while ensuring natural insertion points are used, thus resolving the contradiction between insertion naturalness and encoding complexity

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system creates a copy or map of the content segment structure that includes identified natural break points. This copy allows the insertion system to operate on the structural representation rather than the actual encoded content, enabling natural point identification without triggering re-encoding of the original segments

Inventive Principle:

Principle #26Copying

3Quantity of substance

If supplemental content items are inserted frequently, then more content is delivered to users, but computing resources and energy are consumed for re-encoding

Engineering Contradiction:

Improvesupplemental content quantityVSAvoidcomputing resource consumption

Core Design Contradiction:

Quantity of substanceVSUse of energy by moving object

Solution Approach 1:

The system performs preliminary analysis to identify multiple natural break points throughout the content item, allowing frequent supplemental content insertion at these pre-identified points. This approach enables high supplemental content delivery without triggering re-encoding, as the break points are identified in advance based on content structure analysis rather than requiring post-insertion re-encoding

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS20260025535A1Seamlessly inserting a supplemental content item into a content item

Publication Date: 2026.01.22 ADEIA GUIDES INC

AI summary

The present disclosure relates to methods and systems, implemented by a device such as a client device, for seamlessly inserting a supplemental content item into a content item to negate the user's need for rewinding to a point prior to the interruption of the content item by the supplemental content item. The client device accesses the supplemental content insertion logic to identify a default supplemental content insertion point between two consecutive segments of the content item. The client device analyzes the two consecutive segments of the content item to identify a natural supplemental content insertion point within one of the two consecutive segments. The client device then decodes a first set of frames of the content item up to the natural supplemental content insertion point, a second set of frames of the supplemental content item and a third set of frames of the content item from the natural supplemental content insertion point. The client device places these three sets of frames in a buffer and plays the frames from the buffer.