Support for communication elements in points of sale of products
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Solution Overview
Problem
In points of sale, communication elements attached to electronic tags often shift accidentally, causing confusion among users as they are no longer aligned with the intended product, leading to unclear product identification.
Innovation Solution
A support system for communication elements that securely anchors electronic tags to shelves, incorporating engagement means for communication elements, ensuring they remain aligned and visible, either parallel or perpendicular to the tag's display face, preventing accidental displacement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If communication elements are arranged beside electronic tags on shelves, then product information can be displayed to attract consumers, but the communication elements can be accidentally knocked and shifted, causing confusion for users
Solution Approach 1:
The patent combines the electronic tag and communication element into a single integrated assembly. The communication element is directly coupled to the electronic tag, forming one unified structure that is then mounted to the shelf. This merging eliminates the relative movement between separate components and ensures they remain aligned as a single unit, resolving the alignment stability issue while maintaining the dual functionality of product information display.
Solution Approach 2:
The patent introduces an intermediary coupling mechanism that directly connects the communication element to the electronic tag. This intermediary structure acts as a mediator that transfers the mounting force from the shelf through the electronic tag to the communication element, ensuring rigid connection and preventing accidental displacement while allowing both components to function together.
2Ease of manufacture
If communication elements are supported in a cantilever fashion beside electronic tags, then they can be easily installed and structured simply, but they lack secure anchoring and can be easily displaced by accidental knocking
Solution Approach 1:
By merging the communication element with the electronic tag into one integrated assembly, the patent creates a unified structure that can be mounted as a single unit. This approach maintains installation simplicity while dramatically improving displacement resistance, as the combined structure has greater structural integrity and can be securely anchored to the shelf without complex support mechanisms.
Solution Approach 2:
The patent creates a composite structure by coupling the communication element to the electronic tag. This composite assembly combines the functions and structural properties of both components, resulting in a unified structure that is both easy to install (as a single unit) and resistant to displacement (due to the reinforced coupling between components).
Data Source
Figure 1
Figure 2
Figure 3~4
AI summary
A support (1) for communication elements in points of sale of products comprising a supporting body (2), which can be anchored to the structure of an exhibitor (3) for products and defines at least one coupling region (4) for at least one electronic tag (5), which has at least one face (5a) for displaying commercial information; the electronic tag (5) supports engagement means (6) for at least one communication element (7).