Support Frame Protrusion for Narrow Bezel Display Devices

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Current cellphone designs with a separate rubber frame to support the backlight module hinder the narrowing of the frame, which limits the display area and makes large-screen cellphones cumbersome to hold and operate with one hand.

Innovation Solution

A support frame with a protrusion that accommodates the backlight module, eliminating the need for a separate rubber frame, allowing for a narrower frame design by integrating the backlight module under the protrusion and using light shielding adhesive for fixation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If a separate rubber frame is used to support the backlight module, then the backlight module can be securely supported, but the frame width increases and the display area decreases

Engineering Contradiction:
Improvebacklight module support stabilityVSAvoiddisplay area
Core Design Contradiction:
ReliabilityVSArea of stationary object

Solution Approach 1:

The patent merges the support function into the middle frame itself by creating a protrusion that integrates both the structural support function and the backlight module accommodation. This eliminates the need for a separate rubber frame, thereby reducing frame width and increasing display area while maintaining support stability.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent utilizes the thickness dimension of the middle frame by creating a protrusion with specific thickness requirements (at least equal to backlight module thickness). This dimensional approach allows the middle frame to provide support in a compact manner without increasing the planar frame width, thus preserving display area.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Reliability

If a separate rubber frame is used to support the backlight module, then the backlight module can be securely supported, but the overall device structure becomes more complex

Engineering Contradiction:
Improvebacklight module support stabilityVSAvoidframe structure complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent combines multiple functions (structural support, backlight module mounting, and frame integrity) into a single middle frame component with an integrated protrusion. This eliminates the need for a separate rubber frame, reducing the number of parts and simplifying the overall device structure while maintaining support reliability.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The middle frame with the protrusion serves multiple functions simultaneously: it provides the main structural support, accommodates the backlight module, and eliminates the need for additional support components. This multi-functionality reduces device complexity while maintaining support stability.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Area of stationary object

If the frame width is reduced for narrow frame design, then the display area increases, but the structural integrity and support capability may be compromised

Engineering Contradiction:
Improvedisplay areaVSAvoidframe structural integrity
Core Design Contradiction:
Area of stationary objectVSStrength

Solution Approach 1:

The patent applies local quality by creating a protrusion with specific thickness requirements (at least equal to backlight module thickness) at the precise location where support is needed. This localized thickening provides structural integrity and support capability exactly where required, while the rest of the frame can maintain a narrow profile to maximize display area.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10558067B2Support frame, display device and mounting method thereof
Publication Date: 2020.02.11 BOE TECHNOLOGY GROUP CO LTD
  • US10558067B2 patent drawing
  • US10558067B2 patent drawing
  • US10558067B2 patent drawing

AI summary

A support frame, a display device and mounting method thereof. The support frame includes a main body and a protrusion disposed at a side of the main body; the main body includes a first portion located on the protrusion and a second portion located under the protrusion, a thickness of the first portion is at least equal to a thickness of a touch cover plate; a thickness of the second portion is at least equal to a thickness of a backlight module; and a thickness of the protrusion is at least equal to a thickness of a display panel.