Surround Screen Content Allocation for Legacy Video Immersion

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Solution Overview

Problem

Existing methods struggle to effectively display legacy video content on surround screens, which are designed for immersive experiences, as such content is typically captured from a limited viewpoint and does not fill the screen space engagingly.

Innovation Solution

A computer-implemented method for processing digital content using processors to allocate and synchronize content across multiple screens of a surround screen system, adjusting based on audience experience parameters such as gaze direction and neurological responses, to enhance engagement and immersion.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If legacy video content is displayed on surround screens using traditional methods, then the content can be shown, but it only fills a small portion of the screen space and does not provide engaging viewing experience

Engineering Contradiction:
Improvescreen space utilizationVSAvoidviewing engagement
Core Design Contradiction:
Area of stationary objectVSEase of operation

Solution Approach 1:

The patent segments legacy video content into multiple components (primary video, secondary video, audio) and allocates them to different screen zones. The primary video is displayed in a first zone, secondary video in a second zone, and audio synchronized across zones, enabling effective utilization of surround screen space while maintaining content coherence and viewer engagement.

Inventive Principle:
Principle #1Segmentation

2Area of stationary object

If content is produced using 360° cameras for immersive applications, then the content can fill the surround screen effectively, but much existing content cannot be easily captured or rendered using 360° cameras

Engineering Contradiction:
Improvescreen space coverageVSAvoidcontent format compatibility
Core Design Contradiction:
Area of stationary objectVSAdaptability or versatility

Solution Approach 1:

The patent dynamically adapts the display configuration based on content type. For legacy video content, it uses a flexible zoning approach that can accommodate traditional video formats. The system adjusts zone assignments, content allocation, and synchronization parameters in real-time to match the characteristics of the input content, whether it be legacy video, 360° content, or other formats.

Inventive Principle:
Principle #15Dynamics

3Quantity of substance

If multiple screens are used to surround the audience, then wider audience exposure is achieved, but the complexity of content allocation and synchronization increases

Engineering Contradiction:
Improveaudience exposure coverageVSAvoidcontent processing complexity
Core Design Contradiction:
Quantity of substanceVSDevice complexity

Solution Approach 1:

The patent divides the surround screen system into distinct display zones (first zone, second zone, etc.), each with specific allocation rules. This segmentation simplifies the content processing by providing clear guidelines for what content goes where, reducing the complexity of multi-screen coordination while maximizing audience exposure across all screens.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent applies different quality and allocation strategies to different screen zones based on their characteristics and audience viewing angles. Primary video content is allocated to zones with optimal visibility, while secondary content fills other zones. This local optimization approach simplifies the overall system complexity by treating each zone according to its specific requirements rather than applying a uniform complex algorithm across all screens.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS12363360B2Content production and playout for surround screens
Publication Date: 2025.07.15 WARNER BROS ENTERTAINMENT INC
  • US12363360B2 patent drawing
  • US12363360B2 patent drawing
  • US12363360B2 patent drawing

AI summary

Methods and apparatus for generating and configuring video content for surround screens include repurposing archive content and producing new content. Applications for the method include surround projection systems in cinemas, autonomous vehicles, home theaters, clubs, shops or other spaces for displaying content; and surround content for use with virtual reality headgear.