Dynamic Survey Customization Using Social Data
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Solution Overview
Problem
Conventional electronic survey systems are inflexible, leading to longer administration times, redundant questions, and misleading response data due to a 'one-survey-fits-all' approach, which results in increased processing and storage requirements and less accurate sentiment reflection from respondents.
Innovation Solution
The system customizes electronic surveys for individual respondents using social networking information to determine and modify a set of default questions, excluding irrelevant questions and adding relevant ones based on the respondent's interests and demographics, thereby tailoring the survey to provide more specific and accurate data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If conventional systems provide broad surveys with general questions to large audiences, then a large dataset of response information can be obtained, but the survey administration time increases and the questions become irrelevant or redundant for many respondents
Solution Approach 1:
The patent segments the survey into multiple sections or modules that can be dynamically selected and assembled based on respondent characteristics. Instead of presenting all questions to all respondents, the survey is divided into relevant subsets, reducing administration time while maintaining comprehensive data collection for targeted groups.
Solution Approach 2:
The survey system dynamically adapts its content based on respondent attributes such as demographics, interests, or previous responses. Question sets are dynamically selected or modified in real-time during survey administration, allowing the survey to remain relevant and concise for each respondent while still gathering comprehensive data across the population.
2Quantity of substance
If conventional systems provide the same set list of questions to every respondent, then processing and networking resources increase due to large amounts of response data, but the questions may be useless or irrelevant to many respondents
Solution Approach 1:
The patent extracts and removes irrelevant or redundant questions from the survey based on respondent characteristics before administration. By taking out questions that are not applicable to specific respondent groups, the system reduces the volume of response data that needs to be processed and stored, thereby decreasing computing resource requirements while maintaining data quality.
Solution Approach 2:
Different question sets or question configurations are provided to different respondent groups based on their local characteristics or needs. This local customization ensures that each respondent receives only the questions relevant to them, reducing overall data volume and processing requirements while maintaining comprehensive coverage across different segments.
3Productivity
If conventional systems administer long surveys with irrelevant questions to all respondents, then the survey provides a broad overview, but respondents may end surveys early or provide bad answers, resulting in misleading response data
Solution Approach 1:
The system performs preliminary actions by pre-screening respondents and selecting appropriate question sets before survey administration begins. This preliminary customization ensures that respondents are presented with relevant questions from the start, increasing engagement and completion rates while maintaining high data quality throughout the survey.
Solution Approach 2:
The patent implements skipping logic that allows respondents to bypass irrelevant questions or sections based on their characteristics or previous answers. This enables respondents to quickly move through non-applicable portions of the survey, maintaining engagement and completion rates while still collecting necessary data through targeted questions.
Data Source
AI summary
Embodiments of the present disclosure relate to customizing an electronic survey using social networking information. One or more embodiments of a survey system receive social networking information associated with a respondent from a third-party social networking system in connection with a request to provide a survey to a client device of the respondent. One or more embodiments of the survey system use the social networking information to determine a plurality of survey questions for the electronic survey. Additionally, one or more embodiments of the survey generate a customized electronic survey to include the plurality of survey questions and then provide the customized survey to the respondent's client device.