Automated Survey Programming with Clipboard Tool
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Solution Overview
Problem
The existing survey programming process is time-consuming and prone to errors, particularly when translating survey content from one format to another, which hinders the efficient creation of electronic surveys and accurate data collection, ultimately affecting market research outcomes.
Innovation Solution
A computer system and method for automated market research that includes a survey programming application with quality assurance tools such as a clipboard tool for HTML markup creation, survey testing tools, data map comparison, heat map processing, and a programming library, facilitating faster and more accurate survey programming by automating tasks and reducing manual errors.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If manual survey programming methods are used, then flexibility in survey design is maintained, but programming time increases significantly
Solution Approach 1:
The system performs preliminary actions by pre-defining survey templates, question libraries, and response options that can be reused across multiple surveys. This allows programmers to start with pre-prepared materials rather than creating everything from scratch, significantly reducing programming time while maintaining flexibility through customization options.
Solution Approach 2:
The system enables copying of survey content between different formats and platforms. Survey questions, responses, and formatting can be copied from template documents directly into the electronic survey system, eliminating manual re-typing and reducing errors. The clipboard tool specifically facilitates this copying function with automated format conversion.
2Manufacturing precision
If format translation is performed manually, then accuracy can be monitored, but the programming process becomes more complex and time-consuming
Solution Approach 1:
The system replaces manual mechanical processes of format translation with automated electronic conversion. The clipboard tool automatically translates content from various document formats into the survey system's required format, eliminating the need for manual copying and formatting adjustments. This substitution reduces both time and complexity while maintaining accuracy through systematic conversion rules.
Solution Approach 2:
The system introduces an intermediary clipboard tool that acts as a mediator between different file formats and the survey programming system. This intermediary handles the complex format translation automatically, providing a simple interface for programmers while managing the complexity of format compatibility in the background.
3Reliability
If comprehensive quality assurance checks are implemented, then programming accuracy improves, but the initial setup time increases
Solution Approach 1:
The system performs quality assurance checks as preliminary actions during the survey creation process rather than as separate post-processing steps. Validation rules, required field checks, and format verification are built into the programming interface, automatically checking content as it is entered or imported. This integrates QA into the workflow rather than adding separate time-consuming review phases.
Solution Approach 2:
The system implements immediate feedback mechanisms that notify programmers of errors or inconsistencies as they occur during survey programming. The clipboard tool and other components provide real-time validation feedback, allowing programmers to correct issues instantly rather than discovering them during later review stages. This continuous feedback loop maintains high accuracy without requiring extensive separate QA time.
Data Source
AI summary
A computer system for performing automated market research using an electronic survey is provided herein. The computer system includes a communications subsystem for receiving survey content data. The communications subsystem also receives survey response data from at least one respondent device. The computer system includes a memory for storing the survey content data and the survey response data. The computer system includes a processor configured to execute a survey programming application. The survey programming application includes a survey design application for creating a survey program from the survey content data. The survey program provisions the electronic survey to respondents via the at least one respondent device and collects the survey response data from the respondents. The survey programming application also includes at least one survey program quality assurance tool. The survey program quality assurance tool interfaces with the survey design application and performs a survey program quality assurance function.