Ceiling-Suspended Counter Display for Stable Small-Footprint Merchandising

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Solution Overview

Problem

Conventional counter displays for perfumes or cosmetic products are bulky and require a large, flat area on the ground for installation, which can lead to instability.

Innovation Solution

A counter display design featuring a connecting element that allows the display element to be suspended from the ceiling using a pivotally mounted system, incorporating a mirror and lighting systems with translucent covers for diffuse illumination, reducing ground contact and enhancing visibility.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If the counter display uses a conventional base resting directly on the ground, then the display element can be secured stably, but the counter display becomes bulky and requires a large area on the ground

Engineering Contradiction:
Improveground area occupiedVSAvoiddisplay stability
Core Design Contradiction:
Area of stationary objectVSStability of the object's composition

Solution Approach 1:

The invention transitions the support structure from a ground-based horizontal arrangement to a ceiling-suspended vertical arrangement. The connecting element with pivotally mounted upper end and lower end secured to the display element creates a vertical support system that eliminates the need for large ground area while maintaining stability through the pivotally mounted connection to the ceiling.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If the counter display uses a conventional base resting directly on the ground, then the display element can be secured, but the ground area must be perfectly flat to prevent unstable positions

Engineering Contradiction:
Improveinstallation easeVSAvoidground area requirements
Core Design Contradiction:
Ease of operationVSArea of stationary object

Solution Approach 1:

The invention relocates the support function from the ground plane to the ceiling plane, utilizing vertical space instead of horizontal space. This dimensional change allows installation on ceilings that do not require perfect flatness, thereby simplifying installation requirements while reducing the impact on ground area.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Area of stationary object

If the counter display is made compact to save floor space, then ground area is reduced, but stability may be compromised

Engineering Contradiction:
Improvefloor spaceVSAvoiddisplay reliability
Core Design Contradiction:
Area of stationary objectVSReliability

Solution Approach 1:

The connecting element incorporates a pivotally mounted upper end that allows dynamic adjustment and adaptation to ceiling conditions. This pivotal connection provides flexibility and stability to the suspended display, ensuring reliable operation while maintaining a compact footprint that conserves floor space.

Inventive Principle:
Principle #15Dynamics

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution enables a more compact and stable display setup that saves floor space while providing effective lighting and reflection for users, improving aesthetics and usability.

Implementation Method 1

a mirror is attached to said connecting element, said mirror being arranged such that a person standing in front of the display element can observe his/her image in said mirror

Methodology Applied
Scientific EffectReflection: Reflection

Implementation Method 2

lighting systems attached to the rear face, which are covered by at least one substantially translucent cover that allows diffuse lighting toward the rear and toward the bottom of said counter display

Methodology Applied
Scientific EffectDiffusion: Scattering

Data Source

PatentUS8096428B2Counter display for articles such as perfumes and cosmetic products
Publication Date: 2012.01.17 PARFUMS CHRISTIAN DIOR SA
  • US8096428B2 patent drawing
  • US8096428B2 patent drawing
  • US8096428B2 patent drawing

AI summary

The inventive counter display for articles such as perfumes and cosmetic products comprises a connecting element (3) extending between a lower end (3b) fixed to a displaying element (2) and a top end (3a) pivotally mounted with respect to a ceiling (8). A mirror (6) is also arranged on the connecting element.