Swappable Content Items for State Preservation
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Solution Overview
Problem
Users are hesitant to select sponsored content items on web pages due to concerns about losing the current page state and difficulty in returning to the original page after viewing the sponsored content, as direct linking can interrupt the viewing experience and may require reloading the original page.
Innovation Solution
Implementing a 'swappable content item' feature that allows users to navigate to a landing page within a container (e.g., an iFrame) while maintaining the state of the original resource, with a minimized version of the original page displayed as an overlay, enabling easy return to the original page without interruption.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If users directly navigate to the landing page by selecting sponsored content, then users can view the sponsored content, but users lose the state of the original page and may require reloading
Solution Approach 1:
The patent implements a nested browsing mechanism where the landing page is embedded within the original page context. When users select sponsored content, the landing page opens in a nested container (such as an iframe or overlay) while the original page remains active in the background, allowing users to return to the original state without reloading.
Solution Approach 2:
The patent introduces an intermediary mechanism (the container/overlay structure) that mediates between the original page and the landing page. This intermediary allows the landing page content to be displayed while maintaining a reference to the original page state, enabling easy return without direct navigation that would lose state.
2Ease of operation
If users return to the original page after viewing sponsored content, then users can resume viewing the original content, but the process may require page reloading which interrupts the viewing experience
Solution Approach 1:
The patent performs preliminary actions by maintaining the original page state in memory and preserving its structural integrity before the user navigates to the landing page. The original page is kept in a suspended or minimized state, so when users return, no reloading is needed - the page is already prepared and can be restored instantly.
Solution Approach 2:
The patent ensures continuity of useful action by keeping the original page alive and active in the background during the sponsored content viewing period. The original page's state, position, and content remain preserved and continuous, allowing seamless transition back without interruption or time loss.
3Area of stationary object
If the original page is minimized to an overlay, then users can view the landing page content, but the original page occupies less visual space
Solution Approach 1:
The patent uses nesting to place the landing page content within a container that overlays or sits alongside the minimized original page. The original page is transformed into a compact representation (thumbnail, icon, or minimized window) that maintains its state while occupying reduced visual space, allowing both pages to coexist in the viewing area.
Solution Approach 2:
The patent transitions the original page from full-dimensional display to a reduced-dimensional representation (such as a thumbnail or icon in the corner). This dimensional change allows the original page state to be maintained in a compact form that occupies minimal visual space while remaining accessible and restorable.
Data Source
AI summary
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for presenting content associated with a landing page. A method includes: receiving a request for content to be published along with third party content in a resource; identifying a content item responsive to the request, the content item including a link to a landing page and an indicator for designating the content item as a swappable content item, wherein a swappable content item enables navigation away from the resource to the landing page without losing state of the resource, the content item being configured to monitor interactions of the user and inhibit a direct loading of a landing page in favor of a simultaneous presentation of the content of the landing page in a container having an overlay that includes the resource; and providing the content item including the indicator responsive to the request.