Swipe Gesture Recognition for Ad Close Actions
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Solution Overview
Problem
Users face difficulties in accurately closing advertisements on small touchscreen devices, leading to unintended click-throughs and increased costs for advertisers due to accidental activations, resulting in a low return on investment and negative brand perception.
Innovation Solution
Implementing swipe gesture recognition technology on user devices to accurately interpret user intentions, allowing for the precise detection and action on advertisements, such as sliding them off the screen, thereby reducing accidental activations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If a small close button is used in the advertisement to allow users to close it, then the advertisement space is maximized, but the user accuracy in touching the close button decreases leading to accidental click-throughs
Solution Approach 1:
The patent introduces swipe gesture recognition technology as an intermediary between the user and the advertisement closing function. Instead of requiring direct touching of the close button, the system recognizes swipe gestures performed by the user and triggers the close action based on gesture detection, thereby eliminating the need for precise button targeting while maintaining ad space efficiency
Solution Approach 2:
The patent replaces the mechanical clicking action (direct button press) with a gesture-based interaction system. The swipe gesture recognition technology substitutes the traditional click mechanism, allowing users to close advertisements through swiping motions that are detected and interpreted by the system, thus eliminating the precision requirements of direct button touching
2Measurement precision
If the close button is made larger to improve user accuracy, then user experience improves, but the advertisement display area is reduced
Solution Approach 1:
The swipe gesture recognition system acts as an intermediary that allows the close function to be triggered by gestures performed anywhere on the advertisement or screen, eliminating the need for a large close button while preserving maximum advertisement display area
Solution Approach 2:
The swipe gesture system provides universal closing functionality that works across different advertisement formats and sizes, allowing a single gesture mechanism to replace various sized close buttons while maintaining both user accuracy and ad space efficiency
3Reliability
If swipe gesture recognition technology is implemented, then accidental click-throughs are reduced, but the device complexity increases
Solution Approach 1:
The swipe gesture recognition technology leverages the device's existing touch screen capabilities and processing power, which are already present for basic device operation. The system uses self-service by repurposing existing hardware resources (touch sensors, CPU) to provide gesture recognition functionality without requiring dedicated specialized components, thus minimizing the increase in device complexity
Data Source
AI summary
A method of manipulation of content provided by a hosting server using swipe gesture recognition on a user device having a touch input display. The method includes storing the content, combined with a swipe gesture recognition module to form a content package, on the hosting server. The swipe gesture recognition module is associated with at least one displayable content element of the content. The method further includes receiving, at the hosting server, a request for the content package from the user device and transmitting the content package from the hosting server to the user device for display by an application running on the user device. A defined action is applied to the at least one displayable content element if it is determined that a swipe gesture has occurred on the at least one displayable content element.