Swipe Screen Ad Metrics and Interaction Tracking
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing mobile advertising technologies are limited by the small display area on mobile devices, which restricts the effectiveness of ad presentation and interaction metrics, as they typically rely on click-through rates and do not fully utilize the potential for user engagement on swipe screens.
Innovation Solution
Implementing a method to display ads on the swipe screen of mobile devices, which covers a larger display area, and tracking interactions through various inputs such as gestures, sharing, and adding to contact lists, generating interaction reports for advertisers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If ads are displayed on traditional mobile device screens (banner or side bar), then ad placement is simple, but the display area is limited and user engagement is reduced
Solution Approach 1:
The patent transitions ad display from traditional 2D banner/side bar positions to utilizing the temporal dimension by displaying ads on the swipe screen that appears when the device transitions from sleep to awake mode. This creates a full-screen ad experience that leverages the unused swipe screen dimension, dramatically increasing display area without adding physical device complexity
Solution Approach 2:
The system prepares and caches ads in advance in an ad database before they are needed. When the swipe screen is triggered, the pre-cached ads can be immediately displayed without delay, making the ad presentation system efficient despite the enhanced full-screen capability
2Measurement precision
If traditional click-through rate metrics are used, then measurement is simple, but user engagement is not fully captured
Solution Approach 1:
The patent implements a comprehensive feedback system that tracks multiple user interactions with ads including clicks, shares, contact list additions, and other engagement metrics. This feedback is sent back to the ad server to provide precise measurement of user engagement, going far beyond simple click-through rates while maintaining manageable system complexity through structured data collection
3Area of stationary object
If full screen ads are displayed on swipe screen, then ad visibility and engagement are improved, but ad retrieval complexity increases when ads are not available
Solution Approach 1:
The system performs preliminary actions by caching multiple ads in advance in the ad database before they are needed. When the swipe screen triggers and an ad is requested, the pre-cached ads are immediately available for display, eliminating retrieval complexity and delays
Solution Approach 2:
The patent introduces an ad database as an intermediary layer between the ad server and the swipe screen display. This database stores pre-fetched ads locally, acting as a buffer that simplifies the retrieval process by providing immediate access to ads without requiring real-time network communication, thus reducing system complexity
Data Source
AI summary
A method of measuring ad performance on a mobile device comprises presenting a swipe screen on a mobile device, displaying an ad on the swipe screen on the mobile device, receiving, by one or more input devices on the mobile device, one or more inputs, tracking the one or more inputs as interactions with the ad on the swipe screen, generating an interaction report based on the one or more inputs, and sending the interaction report to a server. The ad is configured to accept a range of inputs corresponding to interactions with the ad when displayed on the swipe screen, and the one or more inputs correspond to an interaction with the ad.