Synchronous Playlist Playback With Device-Specific Ad Selection
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Solution Overview
Problem
Existing media playback systems lack the ability to provide targeted and personalized advertisements based on granular user preferences, location, and presence within the system, limiting the effectiveness of content delivery and advertising opportunities.
Innovation Solution
A media playback system that utilizes operational data from networked devices to create personalized playlists and targeted advertisements, considering user preferences, device configuration, location, and presence, allowing for synchronized or differentiated content delivery across multiple playback devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If media content is delivered to multiple networked playback devices, then content accessibility and system versatility are improved, but the ability to provide targeted and personalized advertisements is limited
Solution Approach 1:
The patent segments the media playback system into multiple networked devices, each capable of receiving and processing operational data. By dividing the system into individual playback devices that can be independently configured and monitored, the system can collect granular user preference information from each device while maintaining versatile content delivery across the entire network.
Solution Approach 2:
The patent implements local quality by allowing each playback device to have its own operational data profile, including user preferences, location, and presence information. This enables personalized advertisements to be delivered to each device based on its specific operational context, while the system as a whole maintains broad content delivery capabilities.
2Productivity
If operational data is collected from multiple playback devices for personalized content, then advertising effectiveness is improved, but system complexity increases
Solution Approach 1:
The patent implements a universal operational data collection framework that works across all networked playback devices regardless of their specific configurations. The system uses a standardized set of operational data parameters (user preferences, location, presence) that can be collected from any device in the network, enabling personalized advertising without requiring complex device-specific implementations.
Solution Approach 2:
The patent enables playback devices to automatically collect and report their own operational data without requiring manual configuration. Each device self-services by gathering its own operational information (playback history, user interactions, location data) and transmitting it to the content delivery system, reducing the complexity of data collection while improving advertising effectiveness.
3Ease of operation
If real-time operational data is processed for personalized advertisements, then user engagement is improved, but data processing requirements increase
Solution Approach 1:
The patent extracts only the essential operational data elements needed for personalized advertising (user preferences, location, presence) from the total operational data generated by playback devices. By selectively extracting and processing only the relevant data points rather than analyzing all operational data, the system maintains high user engagement through personalized content while reducing the overall data processing requirements.
Data Source
AI summary
An example computing system that maintains a playlist of media items for playback by one or more playback devices receives, from a first playback device, a request to play back the playlist and first operational data and also receives, from a second playback device, a request to play back the playlist and second operational data. The computing system provides the media items in the playlist to the first and second playback devices for substantially synchronous playback and, based on the first and second operational data, determines respective first and second advertisements. The computing system provides the first advertisement to the first playback device for playback during a given time slot designated for advertisements, and also provides the second advertisement to the second playback device for playback during the given time slot, such that the second playback device plays the second advertisement while the first playback device plays the first advertisement.