Visual Indications for Syndication Space Bidding
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Solution Overview
Problem
Advertisers and publishers face challenges in effectively evaluating and bidding on syndication spaces on web properties due to the lack of clear visual indications of available advertising slots and their attributes, leading to inefficient ad placement and revenue generation.
Innovation Solution
A method is introduced to generate and display visual indications of syndication spaces on webpages, allowing users to select attributes and input data for ad placement, including a button or toolbar element that highlights available spaces and their attributes, enabling users to enter auctions for advertising opportunities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If visual indications of syndication spaces and attributes are not displayed, then the webpage maintains a clean and simple appearance, but advertisers and publishers cannot effectively evaluate and bid on advertising slots
Solution Approach 1:
The system pre-identifies and marks syndication spaces on the webpage with visual indicators before the user arrives. The attributes and bidding information are prepared in advance and displayed only when the user interacts with the marked spaces, allowing the webpage to maintain its normal appearance while having evaluation capabilities ready when needed.
Solution Approach 2:
Visual indicators serve as intermediaries between the syndication spaces and the user. These indicators subtly mark advertising slots without disrupting the webpage content, and when clicked, they reveal detailed attribute information and bidding interfaces, thus mediating between the need for information visibility and interface simplicity.
2Loss of information
If detailed attribute information is always displayed for all syndication spaces, then complete information is available for bidding decisions, but the webpage becomes cluttered and difficult to navigate
Solution Approach 1:
Instead of uniformly displaying all attribute information across the entire webpage, the system applies different levels of information display to different locations. Visual indicators are placed at syndication space locations, and detailed attribute information is displayed locally only when the user interacts with specific indicators, providing complete information where needed while maintaining overall navigability.
Solution Approach 2:
The system prepares detailed attribute information in advance but keeps it hidden until needed. Visual indicators are pre-positioned at syndication spaces, and when users click these indicators, the pre-prepared detailed information is revealed locally, thus having complete information ready without cluttering the entire webpage.
3Productivity
If the attribute interface is provided immediately upon viewing the webpage, then users can quickly input bidding data, but the interface becomes intrusive and disrupts the user experience
Solution Approach 1:
The system pre-marks syndication spaces with visual indicators that contain all necessary attribute information. When users click these indicators, the attribute interface is immediately provided with pre-filled or pre-selected data, enabling quick bidding input without the interface being intrusive during normal browsing.
Solution Approach 2:
Visual indicators act as intermediaries that users can optionally interact with. They are unobtrusive during normal browsing but provide immediate access to bidding functionality when clicked, thus mediating between maintaining good user experience and enabling quick bidding when the user decides to bid.
Data Source
AI summary
Methods, systems, and apparatus, including computer program products, in which syndication spaces for a webpage are identified, each syndication space defining a location on the webpage in which one or more content items are displayed at a client device, and each syndication space is associated with one or more attributes. One or more of the attributes are selectively displayed on the webpage at the client device.