Syndication Tracking Code for Content Distribution Monitoring
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Solution Overview
Problem
There is currently no means for a host server to track the syndication of content across the internet, including the proliferation of embedded code and content views for syndicated web sites, which becomes increasingly valuable with the rise of video and video advertisements.
Innovation Solution
A system and method that involves storing content identifiers and syndication IDs for each publication venue, generating code with these IDs, and using them to track syndication across multiple web sites, allowing the host server to monitor and report on content views and syndication depth.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If embedded code is provided to third party web sites for content syndication, then content can be distributed across multiple web sites, but the host server cannot track the syndication or monitor content views
Solution Approach 1:
The patent introduces a tracking code as an intermediary element that is embedded within the existing embedded code structure. This tracking code acts as a mediator between the content delivery system and the analytics system, enabling the host server to track syndication without disrupting the existing content distribution mechanism. The tracking code captures information about content views and syndication events and transmits it to the host server for analysis.
Solution Approach 2:
The patent implements a feedback mechanism where the tracking code continuously monitors content delivery events and sends this information back to the host server. This feedback loop enables the host server to receive real-time or near-real-time information about content views, syndication status, and user interactions, allowing for dynamic analysis and optimization of content distribution strategies.
2Measurement precision
If tracking code is embedded in each publication venue, then syndication can be monitored, but the complexity of the embedded code increases
Solution Approach 1:
The patent segments the tracking functionality into a separate, modular tracking code component that can be independently implemented and maintained. This segmentation allows the tracking mechanisms to be added without fundamentally redesigning the entire embedded code structure, reducing the complexity burden on the main content delivery system while still achieving precise tracking capabilities.
Data Source
AI summary
A method and system for syndicating content via a plurality of publication venues is provided. In one embodiment the method includes storing in a memory a plurality of videos; storing a content identifier (ID) for each of the plurality of videos; storing a syndication ID for each of the plurality of publication venues, wherein at least some of the plurality of publications venues act as a referring venue for other publication venues; and storing information sufficient to identify the referring venue for the other publication venues. The method may further comprise receiving a syndication request for a first video from a requester, wherein the request includes a first content ID for the first video and a first syndication ID; generating code that includes the first content ID and a second syndication ID; associating the first content ID, the first syndication ID and the second syndication ID in a memory; and providing the code to the requester.