Table Display Mediating Third-Party Content to Mobile Devices
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Solution Overview
Problem
Patrons at commercial establishments like bars and restaurants face inconvenience when trying to engage with third-party activities or services without leaving their premises, as they often need to exit and manually communicate with external entities, which can be time-consuming and disruptive.
Innovation Solution
A system and method that enables communication between a public display apparatus at a commercial premises and a patron's personal communication device, allowing patrons to access and interact with third-party vendors' content, such as advertisements or services, directly on their mobile device through a table-top display apparatus using NFC, text messaging, or QR codes, thereby eliminating the need to navigate through tedious website URLs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If patrons manually communicate with third-party vendors by exiting the premises, then they can access external services, but it requires more time and disrupts their experience at the original premises
Solution Approach 1:
The patent introduces a display apparatus at the commercial premises that acts as an intermediary between patrons and third-party vendors. The display shows vendor information and enables communication without requiring patrons to leave the premises. The system mediates the interaction by providing a local interface that connects patrons to external services through the establishment's display system.
2Ease of operation
If patrons use cellular phones or internet connection to communicate with third parties, then they can access external services, but it requires manual navigation through websites which is tedious
Solution Approach 1:
The system performs preliminary actions by pre-configuring the display apparatus with third-party vendor information and communication capabilities. When a patron interacts with the display, the connection to the vendor is already established and ready, eliminating the need for manual website navigation. The vendor's web page or application is prepared in advance and can be directly accessed through the display interface.
3Productivity
If commercial premises provide advertising content from third-party entities, then they can generate additional revenue, but it requires setting up communication infrastructure which increases system complexity
Solution Approach 1:
The display apparatus is designed with multi-functionality, serving both as an advertising display for third-party vendors and as a communication interface for patrons. The same device that displays advertising content also enables direct interaction with vendors, eliminating the need for separate communication infrastructure. This universal design reduces system complexity while maintaining revenue generation capabilities.
Data Source
AI summary
An apparatus and a method for displaying content of a third party to a cellular phone of a patron of premises are shown and described. The premises may be for example a restaurant in which a premises display apparatus which is part of the apparatus system is placed on a table used by the patron. The patron may utilize the premises display apparatus to cause a particular commercial solicitation by the third party to appear on a screen of his or her cellular phone by an initiating action by the patron. The communication may be a commercial transaction completed using the cellular phone. The premises display apparatus selectively enables a generic menu of third party icons, or a home web page of one or more third parties, or another specific web page of any selected third party or via an application to be displayed on the cellular phone.