Tag Aggregation System for Web Page Management
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Solution Overview
Problem
Current web content management systems lack a standard facility for managing tags on web pages, leading to complex and manual processes, unsourced tags, and inconsistent reporting, which results in inefficient tag management and tracking, especially with the presence of 'piggyback pixels' that can cause web page loading issues and inaccurate reporting.
Innovation Solution
A system with a tag server that includes a tag service, primary and secondary tag modules, and a reporting module, allowing for asynchronous calls, user interface for managing tags, and aggregation of secondary tags under a primary tag, enabling efficient tag management and reporting.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple tags are included on web pages for traffic management and advertising, then functionality and versatility are improved, but device complexity and loading time increase
Solution Approach 1:
The patent introduces a tag service as an intermediary component that manages tags centrally. Instead of each web page independently handling multiple tags, the tag service acts as a mediator that processes tag requests, validates tags, and coordinates tag execution. This reduces the complexity burden on individual web pages while maintaining the versatility of having multiple tags across the website.
Solution Approach 2:
The tag service provides universal functionality for managing all tags across the website through a single interface. It handles diverse tag types (advertising tags, tracking tags, analytics tags) through a unified mechanism, allowing the system to maintain high adaptability while reducing the need for separate management systems for each tag type.
2Adaptability or versatility
If multiple tags are included on web pages, then functionality is improved, but web page loading time increases
Solution Approach 1:
The tag service performs preliminary validation and preparation of tags before they are executed on web pages. By pre-processing tags, checking their validity, and preparing them for execution, the system reduces the time required during actual web page loading. Tags are ready-to-execute when needed, minimizing the time burden during page rendering.
Solution Approach 2:
The tag service enables continuous tag management and execution without interrupting the main web page loading process. Tags are processed in parallel where possible, and the tag service maintains continuous operation to handle tag requests asynchronously, ensuring that tag functionality is preserved while minimizing impact on primary page load performance.
3Ease of manufacture
If manual processes are used for tag management, then ease of manufacture is maintained, but productivity and efficiency deteriorate
Solution Approach 1:
The tag service implements self-service functionality by automatically validating, routing, and managing tags without requiring manual intervention for each tag operation. The system autonomously handles tag registration, conflict resolution, and execution coordination, dramatically improving productivity while maintaining ease of use through automated workflows that require minimal human input.
4Device complexity
If tags are not properly managed, then device complexity is reduced, but measurement precision and reporting accuracy deteriorate
Solution Approach 1:
The tag service implements comprehensive feedback mechanisms that track tag execution, validate tag performance, and report usage data accurately. By continuously monitoring tag behavior and providing feedback loops for validation, the system ensures precise measurement of tag usage while maintaining manageable complexity through automated tracking and reporting features.
Data Source
AI summary
A system for managing tags on a web page is disclosed. Tags are managed by implementing primary and secondary tags. The secondary tags are aggregated to provide network and tag management efficiency.