Tag Database for E-Commerce Preference Matching

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Solution Overview

Problem

In electronic commerce systems, users face difficulties in finding merchandise or shops that match their preferences due to the overwhelming number of options, leading to inefficient selection and comparison processes.

Innovation Solution

An information processing device with a tag management unit, a tag processing unit, and a presentation information generating unit that assigns and manages tags associated with user, shop, and merchandise identification information, allowing for efficient presentation of relevant items based on user preferences and demands by mutual assignment and prioritization of effective tags.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the electronic commerce system provides an enormous volume of merchandise and shops, then more purchase occasions are provided and selection becomes easier, but users have trouble finding merchandise or shops that suit their demand

Engineering Contradiction:
Improvevariety of merchandise and shopsVSAvoidease of finding suitable merchandise
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent segments the large volume of merchandise and shops by assigning tags to categorize them. The tag management unit divides the commerce space into tagged groups, allowing users to navigate through segmented categories rather than browsing the entire catalog, thus making finding suitable merchandise easier while maintaining variety.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces tags as an intermediary element between users and merchandise. Tags serve as mediators that connect user preferences with suitable merchandise, enabling efficient matching without requiring users to directly search through the enormous volume of available options.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If tag information is mutually assigned between user, shop, and merchandise identification information, then presentation of matching merchandise becomes efficient, but the tag database and processing complexity increases

Engineering Contradiction:
Improveefficiency of presentationVSAvoidcomplexity of tag database
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent makes tags universal by enabling mutual assignment between user identification information, shop identification information, and merchandise identification information. A single tag can serve multiple functions: categorizing merchandise, identifying user preferences, and linking shops to relevant users, thereby reducing the need for separate classification systems.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent merges the classification of users, shops, and merchandise into a unified tag-based system. Instead of maintaining separate classification databases for each entity type, the system combines them into a single tag database where tags represent shared characteristics across all entities, simplifying the overall structure.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS10402886B2Information processing device, information processing method, program, and storage medium
Publication Date: 2019.09.03 RAKUTEN GROUP INC
  • US10402886B2 patent drawing
  • US10402886B2 patent drawing
  • US10402886B2 patent drawing

AI summary

A tag database stores tag information corresponded to respective user identification information, shop identification information, and merchandise identification information. A tag management unit execute a tag mutual assignment process on a tag database that realizes a state where tag information is mutually assigned between user identification information and either shop identification information or merchandise identification information related to a mutual assignment target action. A tag processing unit, in response to a tag process target action in the user terminal, searches the tag database for tag information corresponded to user identification information, shop identification information, or merchandise identification information regarding the tag process target action, and acquires, based on extracted tag information, tag information or identification information used for generating presentation information to be transmitted to the user terminal. A presentation information generating unit, using the tag information or identification information acquired by the tag processing unit, generates the presentation information.